Asemenea programe nu numai c\u0103 pot oferi celor interesa\u0163i informa\u0163ii despre cum folose\u015fte Facebook-ul o anumit\u0103 categorie de utilizatori, poten\u0163iali clien\u0163i, dar pot inclusiv s\u0103 realizeze statistici folosind informa\u0163ii confiden\u0163iale precum orientarea sexuala, obiceiurile de consum sau chiar dac\u0103 p\u0103rin\u0163ii sunt divor\u0163a\u0163i sau alete asemenea, potrivit studiului realizat de Cambridge cu finan\u0163are din partea Microsoft, care a analizat 58.000 de profile ale utilizatorilor de pe Facebook.<\/p>\n
Cercetarea a calculat, de pild\u0103, pe baza unor algoritmi cu acurate\u0163e de 88%, care este orientarea sexual\u0103 a utilizatorilor monitoriza\u0163i, a determinat rasa lor cu precizie de 95%, \u00eenclina\u0163iile religioase \u015fi politice cu acurate\u0163e de 80%, dar \u015fi tipul de personalitate sau stabilitatea emo\u0163ional\u0103 cu acurate\u0163e \u00eentre 62\u015fi 75%.<\/p>\n
Reprezentan\u0163ii Facebook au refuzat s\u0103 comenteze informa\u0163iile, scrie Financial Times. Studiul dezv\u0103luie \u00eens\u0103 c\u00e2t de simplu poate fi s\u0103 fie folosite unele informa\u0163ii personale, chiar \u015fi atunci c\u00e2nd utilizatorii le clasific\u0103 drept confien\u0163iale. Michal Kosinksi, unul dintre realizatorii de la Cambridge ai raportului, a declarat pentru FT c\u0103 algoritmii \u015fi metodologia folosite de ei ar putea fi cu u\u015furin\u00ee\u0163\u0103 dezvoltate \u015fi de companii care au astfel de interese pentru strategia de marketing \u015fi v\u00e2nz\u0103ri. “Noi am folosit metode simple \u015fi generice. Companiile de marketing \u015fi de internet ar putea aloca mult mai mult timp \u015fi resurse \u015fi, implicit, ar avea o acurate\u0163e mult mai mare dec\u00e2t noi”, a mai spus acesta.<\/p>\n
Anali\u015ftii de la Cambridge au fost capabili \u015fi s\u0103 fac\u0103 anumite corela\u0163ii nea\u015fteptate – de pild\u0103, oamenii c\u0103rora le plac cartofii pr\u0103ji\u0163i de un anumit fel au un IQ mai ridicat.<\/p>\n","protected":false},"excerpt":{"rendered":"
Exist\u0103 programe care pot determina modul \u00een care consumatorii folosesc re\u0163eaua de socializare Facebook \u015fi pot accesa informa\u0163iile personale despre ace\u015ftia, chiar \u015fi atunci c\u00e2nd aceste date sunt marcate drept confiden\u0163iale, arat\u0103 un studiu realizat de universitatea Cambridge.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3831],"tags":[7379,7320,17103],"class_list":["post-79383","post","type-post","status-publish","format-standard","hentry","category-new-media","tag-confidentialitate","tag-facebook","tag-secrete"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/79383","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=79383"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/79383\/revisions"}],"predecessor-version":[{"id":92571,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/79383\/revisions\/92571"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=79383"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=79383"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=79383"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}