{"id":7934,"date":"2007-09-25T17:51:00","date_gmt":"2007-09-25T17:51:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=7934"},"modified":"2026-04-02T10:17:40","modified_gmt":"2026-04-02T10:17:40","slug":"in-the-spotlight-61","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=7934","title":{"rendered":"In the spotlight"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea<\/STRONG>: Pepsi Light le intelege pe femei<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client<\/STRONG>: Pepsi Co<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Brand<\/STRONG>: Pepsi Light<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\"><STRONG>Agentia<\/STRONG>: Graffiti BBDO<?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\"><STRONG>Canale<\/STRONG>: TV, presa scrisa<\/SPAN><\/P><\/SPAN><SPAN lang=IT style=\"mso-ansi-language: IT\"><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\"><o:p>&nbsp;<\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\">Agentia Graffiti BBDO semneaza noua campanie Pepsi Light, care isi propune<SPAN style=\"mso-spacerun: yes\">&nbsp; <\/SPAN>sa prezinte dorintele si dilemele cotidiene ale femeii obisnuite. Strategia de comunicare are ca scop crearea unei identificari emotionale cu brandul, prin intermediul unor situatii aparent banale pentru barbati, dar consumatoare de efort si energie pentru femei. \u0084Doar o femeie poate intelege ca scrierea unui SMS pentru el iti poate lua ore intregi. Ca sfaturile de la prietene sunt nu numai placute, dar chiar necesare&#8230; Si Pepsi Light\u0093, sunt cateva din mesajele campaniei, care se va desfasura la nivel national intre 15 septembrie si 31 octombrie. Aceasta este si prima campanie integrata Pepsi Light dezvoltata in totalitate in Romania. Pepsi Light si Pepsi Max sunt lideri pe segmentul bauturilor fara zahar, iar agentia Graffiti BBDO este cea mai veche agentie romaneasca si unul dintre principalii jucatori pe piata locala de comunicare. <\/SPAN><\/P><\/SPAN><\/o:p><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Pepsi Light le intelege pe femei Client: Pepsi Co Brand: Pepsi Light Agentia: Graffiti BBDO Canale: TV, presa scrisa &nbsp; Agentia Graffiti BBDO semneaza noua campanie Pepsi Light, care isi propune&nbsp; sa prezinte dorintele si dilemele cotidiene ale femeii obisnuite. Strategia de comunicare are ca scop crearea unei identificari emotionale cu brandul, prin intermediul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-7934","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7934"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7934\/revisions"}],"predecessor-version":[{"id":29168,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7934\/revisions\/29168"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}