\nInternetul este segmentul de pia\u0163\u0103 cu cel mai mare poten\u0163ial de cre\u015ftere. 2012 a \u00eensemnat lansarea serviciilor de internet de mare vitez\u0103, \u00een 24 noi ora\u015fe (acoperim aproximativ 90% din footprint). Pentru noi internetul este un segment cheie, iar \u00een 2013 vom continua investi\u0163iile pentru a lansa serviciile de internet 150 Mbs \u015fi \u00een alte ora\u015fe. \u00cen prezent, serviciul Internet Fiber Power 150 Mbps este disponibil clien\u0163ilor din Bucure\u015fti, Cluj Napoca, Ploie\u015fti, Timi\u015foara \u015fi Sibiu. Obiectivul pentru 2013 este extinderea acestui serviciu la nivel na\u0163ional.<\/p>\n
O alt\u0103 zon\u0103 prioritar\u0103 pentru noi \u00een 2013 este reprezentat\u0103 de serviciile premium. Estimez c\u0103 televiziunea HD va c\u00e2\u015ftiga tot mai mul\u0163i adep\u0163i \u00een 2013 \u015fi noi ne a\u015ftept\u0103m la dublarea v\u00e2nz\u0103rilor de abonamente HD \u00een acest an. UPC este operatorul care ofer\u0103 cel mai mare num\u0103r de canale HD (18). De asemenea, suntem singurii care ofer\u0103 con\u0163inut 3D (avem acum 2 canale) \u015fi grila cu cele mai multe canale documentare. \u00cen 2013, ne vom concentra pe interactivitate \u00een zona de TV, pentru a ne consolida pozi\u0163ia de lider \u00een televiziune digital\u0103 3D-HD \u015fi vom completa oferta cu pachete noi de con\u0163inut.<\/p>\n
\nA\u015fadar, internetul si televiziunea digital\u0103 vor fi segmentele \u00een care vom investi mai mult. Ne vom concentra pe o cre\u015ftere organic\u0103, pe extinderea serviciilor \u00een zonele unde suntem prezen\u0163i.<\/p>\n
\u00cen 2013, vom continua s\u0103 investim \u00een zona de customer experience. \u00cen anul 2012 am lansat conceptul de Cas\u0103 Digital\u0103, bazat pe 5 piloni – interactivitate, interconectivitate, flexibilitate, servicii adaptate fiec\u0103rui membru al familiei \u015fi fiec\u0103rui spa\u0163iu al casei. Ne dorim s\u0103 avem to\u0163i o atitudine pro-customer – s\u0103 \u00een\u0163elegem perfect nevoile clien\u0163ilor, s\u0103 g\u00e2ndim solu\u0163ii \u015fi servicii potrivite, adaptate dorin\u0163elor, s\u0103 avem o abordare integrat\u0103 \u015fi o comunicare personalizat\u0103.<\/p>\n
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\nSeverina Pascu este CEO al UPC Rom\u00e2nia.<\/p>\n","protected":false},"excerpt":{"rendered":"
Business Magazin a decis s\u0103-i \u00eentrebe pe conduc\u0103torii companiilor care sunt cele mai importante trei puncte de pe agenda lor de afaceri \u00een acest an.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[698],"tags":[32393,202,7217],"class_list":["post-79092","post","type-post","status-publish","format-standard","hentry","category-cover-story","tag-agenda-celor-mai-puternici-ceo-in-2013","tag-cover-story","tag-management"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/79092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=79092"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/79092\/revisions"}],"predecessor-version":[{"id":92316,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/79092\/revisions\/92316"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=79092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=79092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=79092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}