{"id":79033,"date":"2013-03-04T14:37:21","date_gmt":"2013-03-04T14:37:21","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=79033"},"modified":"2026-04-03T11:06:50","modified_gmt":"2026-04-03T11:06:50","slug":"prosport-continua-campania-why-dont-you-come-over-lansata-de-gandul-alaturi-de-gmp-si-webstyler","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=79033","title":{"rendered":"ProSport continu\u0103 campania “Why don\u2019t you come over? ” lansat\u0103 de G\u00e2ndul al\u0103turi de GMP \u015fi Webstyler"},"content":{"rendered":"

Campania<\/a> va \u00eencerca din nou s\u0103 viralizeze \u00een comunit\u0103\u0163ile online romane \u015fi britanice o serie de mesaje \u00eenc\u0103rcate de umor – de data aceasta unul cu tent\u0103 sportiv\u0103.Campania va avea o component\u0103 de adresare direct\u0103 conceput\u0103 tocmai pentru suporterii Chelsea care vin la Bucure\u015fti, precum \u015fi suport editorial \u00een edi\u0163ia tip\u0103rit\u0103 a ProSport, pe prosport.ro “>www.prosport.ro \u015fi www.gandul.info.<\/p>\n

Campania va fi declinat\u0103 pe o sec\u0163iune a site-ul whydontyoucomeover.co.uk, dar \u015fi pe prosport.ro, unde o aplica\u0163ie va permite utilizatorilor s\u0103-\u015fi creeze propriile afi\u015fe \u00een care s\u0103 demonstreze cu umor de ce Rom\u00e2nia este o variant\u0103 mai atr\u0103g\u0103toare dec\u00e2t UK \u015fi \u00een plan fotbalistic. Seara de miercuri va fi dedicat\u0103 jurnali\u015ftilor britanici veni\u0163i la meci, ace\u015ftia fiind invita\u0163i la un pool de pres\u0103 organizat de ProSport \u00eentr-un restaurant din Centrul Vechi al Capitalei.<\/p>\n

Joi, ziua meciului, va aduce o edi\u0163ie special\u0103 a ProSport, \u00eentr-un tiraj de 40.000 de exemplare, dedicat\u0103 celor de pe stadion, av\u00e2nd pe prima pagin\u0103 unul dintre afi\u015fele campaniei. “Noua etap\u0103 \u00ab\u00cenScrii pentru Rom\u00e2nia?\u00bb \u00eenseamn\u0103 s\u0103 folosim notorietatea deja c\u00e2\u015ftigat\u0103 \u00een mediile online de campania G\u00e2ndul\/GMP, s\u0103 reactiv\u0103m comunitatea construit\u0103 \u00een jurul valorilor ei \u015fi s-o \u00eendemn\u0103m s\u0103 duc\u0103 mai departe o campanie viral\u0103 cu dublu scop: Imagine pentru Rom\u00e2nia, dar \u015fi Voce \u00een Rom\u00e2nia.” spune Lucian Lipovan, redactorul-\u015fef al ProSport.<\/p>\n

“\u00cempreun\u0103 cu prietenii de la Gandul.info \u015fi ProSport am hot\u0103r\u00e2t ca acest meci decisiv \u00eentre cea mai iubit\u0103 echip\u0103 din Rom\u00e2nia \u015fi una dintre cele mai importante echipe din Premier League e un subiect mult prea important pentru a nu fi explorat. Avem destule motive pentru a fi cu fruntea sus \u00een fa\u0163a britanicilor chiar si la fotbal”, spune Mihai Gongu, director de crea\u0163ie GMP. “G\u00e2ndul \u00ee\u015fi ia \u00een serios rolul de purt\u0103tor de cuv\u00e2nt al rom\u00e2nilor care vor ca Europa s\u0103 r\u00e2d\u0103 \u00eempreun\u0103 cu noi \u015fi nu de noi. Acesta este rolul acestei campanii: s\u0103 le ar\u0103t\u0103m englezilor c\u0103, orice s-ar intampla pe teren, trebuie s\u0103 se team\u0103 de confruntarea cu umorul englezesc \u00abMade in Romania\u00bb”, spune Claudiu P\u00e2ndaru, directorul editorial al Mediafax Group.<\/p>\n

Campania “Why don’t you come over?” semnat\u0103 de GMP Advertising si Webstyler impreuna cu G\u00e2ndul.info, s-a r\u0103sp\u00e2ndit \u00een toat\u0103 lumea \u00een primele dou\u0103 s\u0103pt\u0103m\u00e2ni \u00een care a rulat: peste 5.000.000 impresii \u00een presa rom\u00e2neasc\u0103 (print, online, radio, TV); (estimare a reach-ului campaniei pe baza audien\u0163ei canalelor care au acoperit subiectul), peste 100 de materiale \u00een presa interna\u0163ional\u0103, peste 1.500.000 impresii pe Facebook, 49.000 impresii pe Twitter, peste 17.000 impresii pe bloguri \u015fi \u00een comentarii, peste 60.000 comentarii \u00een presa rom\u00e2neasc\u0103 online.<\/p>\n

Campania a avut un mare impact interna\u0163ional \u015fi vizibilitate \u00een titluri prestigioase din Marea Britania, SUA, Fran\u0163a, Germania, Irlanda, Spania, Ungaria, Belgia, Brazilia, India, Elve\u0163ia sau Pakistan. Au scris ori vorbit despre campania “Why don’t you come over?” Financial Times, Associated Press, BBC News, The Huffington Post, Reuters, ZDF, Daily Mirror, The Independent, El Mundo.<\/p>\n

Detalii AICI.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Mediafax Group, al\u0103turi de partenerii s\u0103i, continu\u0103 campania “Why don\u2019tyou come over?”, sub sloganul “ProSport \u00cenScrie pentru Rom\u00e2nia!” sau “Let’s talk football” \u00een adaptarea \u00een limba englez\u0103, cu ocazia meciului Steaua \u2013 Chelsea, care se va desf\u0103\u015fura \u00een 7 martie, pe Arena Na\u0163ional\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[7555,22,7835,32541],"class_list":["post-79033","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-campanie","tag-media","tag-prosport","tag-why-dont-you-come-over"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/79033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=79033"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/79033\/revisions"}],"predecessor-version":[{"id":92259,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/79033\/revisions\/92259"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=79033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=79033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=79033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}