M\u0103rcile Heineken, Ciuc, Bucegi au \u00eenregistrat o cre\u015ftere procentual\u0103 de dou\u0103 cifre a volumului v\u00e2ndut. Anul trecut, compania a lansat Ciuc Radler, primul Radler rom\u00e2nesc \u015fi lansarea Silva la nivel na\u0163ional, cu o gam\u0103 larg\u0103 de ambalaje.<\/p>\n
Onno Rombouts, managing director la Heineken Rom\u00e2nia, spune c\u0103 “Cifra de afaceri net\u0103 a companiei a atins 1.185 milioane lei \u00een 2012 – o cre\u015ftere consistent\u0103, cu 13,2% fa\u0163\u0103 de 2011 – fiind generat\u0103 de majorarea cu peste 5% a volumului de v\u00e2nz\u0103ri.”
\nTot el a ad\u0103ugat c\u0103 “Suntem \u00eencrez\u0103tori c\u0103, \u015fi \u00een 2013, strategia pe termen lung pe care o urm\u0103m va continua s\u0103 sus\u0163in\u0103 progresul opera\u0163iunilor companiei \u015fi cre\u015fterea cifrei noastre de afaceri.”<\/p>\n
Heineken este cea mai mare companie produc\u0103toare de bere din Europa \u015fi a treia din lume \u00een ceea ce prive\u015fte volumul. \u00cen portofoliul Heineken Rom\u00e2nia se afl\u0103 Heineken, Silva, Silva Dark, Ciuc Premium, Ciuc Natur Radler, Golden Brau, Golden Brau Non-Alcoholic, Neumarkt, Bucegi, beri de import (Edelweiss, Zipfer, Amstel, Birra Moretti, Krusovice, Foster’s, Strongbow), Sol, Desperados, Gosser, Schlossgold, Gambrinus, Harghita \u015fi Ha\u0163egana. Heineken Rom\u00e2nia are patru fabrici – situate \u00een Miercurea Ciuc, Constan\u0163a, Craiova \u015fi Mure\u015f – \u015fi 1.100 de angaja\u0163i.<\/p>\n","protected":false},"excerpt":{"rendered":"
Heineken Rom\u00e2nia a anun\u0163at c\u0103 anul trecut cifra de afaceri a crescut cu 13,2% \u00een 2012 fa\u0163\u0103 de 2011, ajung\u00e2nd la 1.185 milioane de lei. Volumul v\u00e2nz\u0103rilor a avut o cre\u015ftere cu peste 5%, confirm\u00e2nd pozi\u0163ia de lider de pia\u0163\u0103 a companiei, conform reprezentan\u0163ilor companiei.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[388,272,246,8168,7212],"class_list":["post-79032","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cifra-de-afaceri","tag-companie","tag-crestere","tag-heineken","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/79032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=79032"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/79032\/revisions"}],"predecessor-version":[{"id":92258,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/79032\/revisions\/92258"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=79032"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=79032"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=79032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}