{"id":7887,"date":"2007-09-18T18:14:00","date_gmt":"2007-09-18T18:14:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=7887"},"modified":"2026-04-02T10:16:28","modified_gmt":"2026-04-02T10:16:28","slug":"in-the-spotlight-60","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=7887","title":{"rendered":"In the spotlight"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea<\/STRONG>: Copper Beech comunica beneficiile viitorului complex imobiliar <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:place w:st=\"on\"><st1:PlaceName w:st=\"on\">Blue<\/st1:PlaceName> <st1:PlaceType w:st=\"on\">Tower<\/st1:PlaceType><\/st1:place><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client<\/STRONG>: Copper Beech<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Brand<\/STRONG>: <st1:place w:st=\"on\"><st1:PlaceName w:st=\"on\">Copper<\/st1:PlaceName> <st1:PlaceName w:st=\"on\">Beech<\/st1:PlaceName> <st1:PlaceName w:st=\"on\">Blue<\/st1:PlaceName> <st1:PlaceType w:st=\"on\">Tower<\/st1:PlaceType><\/st1:place><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\"><STRONG>Agentia<\/STRONG>: Publicis<?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\"><STRONG>Canale<\/STRONG>: presa scrisa, Internet, TV<\/SPAN><\/P><\/SPAN><SPAN lang=IT style=\"mso-ansi-language: IT\"><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\"><o:p>&nbsp;<\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\">Agentia de publicitate Publicis a realizat comunicarea creativa pentru proiectul rezidential Copper Beech Blue Tower din Bucuresti, care incepe sa fie promovat in aceasta luna. La baza conceptului a stat evidentierea beneficiilor legate de spatiul noului imobil Blue Tower: proximitatea lacului Plumbuita, a parcului si privelistea neobstructionata. Clientul a dorit o comunicare de tipul \u0084emotional lifestyle\u0093, care sa transmita direct beneficiile produsului. Conceptul, intitulat \u0084Chain reaction\u0093, pivoteaza in jurul fiecarui beneficiu, vrand sa demonstreze ca la proiectarea imobilului s-au luat in calcul toate asteptarile viitorilor proprietari. Headline-urile descriptive prezinta simplu oferta: \u0084Noi iti dam lumina naturala. Tu adu-ti plantele; Noi iti dam un lac. Tu adu-ti barca; Noi iti dam un parc. Tu adu-ti copiii&#8230;\u0093 Campania se va derula prin presa si prin bannere pe Internet. In plus, Publicis dezvolta un spot TV care va fi difuzat in cinematografele Movieplex, Multiplex si Cinema Pro.<o:p><\/o:p><\/SPAN><\/P><\/SPAN><\/o:p><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Copper Beech comunica beneficiile viitorului complex imobiliar Blue Tower Client: Copper Beech Brand: Copper Beech Blue Tower Agentia: Publicis Canale: presa scrisa, Internet, TV &nbsp; Agentia de publicitate Publicis a realizat comunicarea creativa pentru proiectul rezidential Copper Beech Blue Tower din Bucuresti, care incepe sa fie promovat in aceasta luna. La baza conceptului a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-7887","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7887","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7887"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7887\/revisions"}],"predecessor-version":[{"id":29122,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7887\/revisions\/29122"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7887"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7887"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7887"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}