{"id":78754,"date":"2013-02-25T12:20:00","date_gmt":"2013-02-25T12:20:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=78754"},"modified":"2026-04-03T10:59:29","modified_gmt":"2026-04-03T10:59:29","slug":"agenda-celor-mai-puternici-ceo-in-2013-onno-rombouts-heineken-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=78754","title":{"rendered":"Agenda celor mai puternici CEO \u00een 2013 – Onno Rombouts, Heineken Rom\u00e2nia"},"content":{"rendered":"

Oamenii sunt extrem de importan\u0163i pentru businessul nostru. Al\u0103turi de angaja\u0163i, pre\u0163uim partenerii \u015fi consumatorii no\u015ftri, care se bucur\u0103 de berea pe care o producem \u015fi ne recompenseaz\u0103 \u00een fiecare zi cu loialitatea lor. \u00cen 2013 vom men\u0163ine \u015fi vom dezvolta un mediu de lucru s\u0103n\u0103tos pentru cei peste 1.100 de angaja\u0163i ai no\u015ftri \u015fi vom continua s\u0103 investim \u00een dezvoltarea personal\u0103 a fiec\u0103ruia dintre ei. \u00cen 2013 vom continua s\u0103 dezvolt\u0103m un business sustenabil at\u00e2t pentru partenerii no\u015ftri, c\u00e2t \u015fi pentru consumatori \u015fi angaja\u0163i. Schimb\u0103rile pe care le urm\u0103rim prin implementarea Agendei noastre de Sustenabilitate – “Brewing a Better Future” – cer timp, dedicare, pasiune \u015fi nu pot fi dec\u00e2t rezultatul unor eforturi \u00eentreprinse de-a lungul anilor.<\/p>\n

Am f\u0103cut din sustenabilitate o parte esen\u0163ial\u0103 a strategiei noastre de business \u00een Rom\u00e2nia, urm\u00e2nd \u00eendeaproape viziunea Heineken. Ne-am angajat \u00een aceast\u0103 strategie pe termen lung cu un singur obiectiv \u00een minte: s\u0103 devenim cel mai “verde” produc\u0103tor de bere p\u00e2n\u0103 \u00een 2020.<\/p>\n

Ne str\u0103duim s\u0103 avem o contribu\u0163ie pozitiv\u0103 la protejarea mediului \u00eencon-jur\u0103tor venind cu solu\u0163ii \u015fi tehnologii inovatoare pentru a reduce impactul opera\u0163iunilor noastre, de la materiile prime utilizate p\u00e2n\u0103 la sistemul de distribu\u0163ie \u015fi comercializare. Avem obiective clare \u00een ceea ce prive\u015fte consumul de ap\u0103, energie termic\u0103, energie electric\u0103, precum \u015fi emisiile de CO2 \u00een procesul de fabricare a berii.<\/p>\n

\u00cen permanen\u0163\u0103 c\u0103ut\u0103m metode de a inova \u00een toate ariile activit\u0103\u0163ii noastre: de la berile pe care le producem p\u00e2n\u0103 la experien\u0163ele pe care le oferim consumatorilor no\u015ftri. \u00cen fiecare zi, \u00eencerc\u0103m s\u0103 aducem bucurie \u00een via\u0163a consumatorilor no\u015ftri, fie oferindu-le o bere de calitate, experien\u0163e unice de brand sau parteneriate sociale \u00een beneficiul comunit\u0103\u0163ilor \u00een care ne desf\u0103\u015fur\u0103m activitatea. Ne dorim ca partenerii \u015fi consumatorii no\u015ftri s\u0103 poat\u0103 avea un consum sustenabil \u015fi s\u0103 se poat\u0103 bucura responsabil de berile noastre.<\/p>\n

Ne-am angajat s\u0103 \u00eencuraj\u0103m consumul responsabil \u015fi s\u0103 contribuim la reducerea consumului abuziv de alcool prin comunicare, auto-reglementare \u015fi parteneriate pe termen lung.
\nO afacere trebuie s\u0103 fie sustenabil\u0103 360 de grade, altfel nu putem vorbi doar de sustenabilitate. Solu\u0163ia este s\u0103 anticip\u0103m viitorul \u015fi s\u0103 nu r\u0103m\u00e2nem bloca\u0163i \u00een prezent: cum va ar\u0103ta viitorul sustenabil pentru compania noastr\u0103, comunit\u0103\u0163ile \u015fi oamenii din jurul nostru, pentru planeta noastr\u0103.<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n

\n

Onno Rombouts este DIRECTOR GENERAL al HEINEKEN ROM\u00c2NIA.<\/p>\n","protected":false},"excerpt":{"rendered":"

Business Magazin a decis s\u0103-i \u00eentrebe pe conduc\u0103torii companiilor care sunt cele mai importante trei puncte de pe agenda lor de afaceri \u00een acest an.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[698],"tags":[32393,202,7217],"class_list":["post-78754","post","type-post","status-publish","format-standard","hentry","category-cover-story","tag-agenda-celor-mai-puternici-ceo-in-2013","tag-cover-story","tag-management"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/78754","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=78754"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/78754\/revisions"}],"predecessor-version":[{"id":92001,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/78754\/revisions\/92001"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=78754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=78754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=78754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}