{"id":78301,"date":"2013-02-15T12:58:00","date_gmt":"2013-02-15T12:58:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=78301"},"modified":"2026-04-03T10:48:15","modified_gmt":"2026-04-03T10:48:15","slug":"coca-cola-revine-pe-plus-volumele-vandute-au-crescut-cu-1-anul-trecut","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=78301","title":{"rendered":"Coca-Cola revine pe plus: volumele v\u00e2ndute au crescut cu 1% anul trecut"},"content":{"rendered":"<p>\nCoca-Cola, cel mai mare \u00eembuteliator de b\u0103uturi r\u0103coritoare de pe pia\u0163a local\u0103, a \u00eenregistrat \u00een 2012 o cre\u015ftere de 1% a volumelor v\u00e2ndute \u00een Rom\u00e2nia, conform raportului financiar prezentat de companie. Astfel, Coca-Cola a v\u00e2ndut \u00een Rom\u00e2nia 162,7 mil. navete de b\u0103uturi \u00een 2012, revenind pe plus dup\u0103 doi ani \u00een care a pierdut peste 3% din volumele v\u00e2ndute. Brandul cu cea mai puternic\u0103 cre\u015ftere a fost Coca-Cola Zero, care a \u00eenregistrat un avans de &#8220;dou\u0103 cifre&#8221; (peste 10%), iar v\u00e2nz\u0103rile de ice tea au fost \u015fi ele pe plus, \u00een special datorit\u0103 lans\u0103rii recente a unui nou sortiment. Afacerile Coca-Cola au sc\u0103zut \u00een ultimii ani de la 551 mil. euro \u00een 2008 la 410 mil. euro \u00een 2011, potrivit datelor de pe site-ul Ministerului de Finan\u0163e. Criza a afectat \u015fi profitabilitatea companiei, \u00een 2011 profitul ajung\u00e2nd la 32 mil. euro. \u00cen ultimii ani, compania \u015fi-a restr\u00e2ns activitatea \u00eenchiz\u00e2nd trei fabrici, de la Oradea, Bucure\u015fti \u015fi Ia\u015fi, astfel c\u0103 \u00een prezent Coca-Cola mai de\u0163ine \u00een Rom\u00e2nia trei fabrici la Ploie\u015fti, Timi\u015foara \u015fi Vatra Dornei.<\/p>\n<p>\n<a href=\"http:\/\/zf.ro\" target=\"_blank\">Mai multe pe zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola, cel mai mare \u00eembuteliator de b\u0103uturi r\u0103coritoare de pe pia\u0163a local\u0103, a \u00eenregistrat \u00een 2012 o cre\u015ftere de 1% a volumelor v\u00e2ndute \u00een Rom\u00e2nia, conform raportului financiar prezentat de companie.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6517,22224,32080],"class_list":["post-78301","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-coca-cola","tag-vandute","tag-volume"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/78301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=78301"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/78301\/revisions"}],"predecessor-version":[{"id":91581,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/78301\/revisions\/91581"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=78301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=78301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=78301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}