Achizi\u0163iile online ale rom\u00e2nilor \u00een aceast\u0103 perioad\u0103 s-au \u00eendreptat \u00een special c\u0103tre aranjamente florale, cadouri, vouchere de reduceri \u015fi, \u00eentr-o m\u0103sur\u0103 mai mic\u0103, spre articole vestimentare. \u00cen ceea ce prive\u015fte evolu\u0163ia v\u00e2nz\u0103rilor fa\u0163\u0103 de luna ianuarie, pentru produsele specifice acestei ocazii, florile au avut, a\u015fa cum era de a\u015fteptat, o cre\u015ftere spectaculoas\u0103, num\u0103rul tranzac\u0163iilor fiind mai mare cu 102%.<\/p>\n
“\u00cen primele zile ale lunii februarie, Floria.ro a \u00eenregistrat mai multe comenzi dec\u00e2t toat\u0103 luna ianuarie. De asemenea, avem c\u00e2teva sute de livr\u0103ri programate \u015fi pentru data de 15 februarie, de la cei care nu au comandat la timp pentru Valentine’s Day. Aproximativ 90% dintre comenzi au fost pentru trandafiri ro\u015fii, clien\u0163ii opt\u00e2nd fie pentru aranjamente \u00een form\u0103 de inim\u0103, fie pentru buchete de trandafiri ro\u015fii de mari dimensiuni”, detaliaz\u0103 Mugur Frunzetti, Fondator Floria.ro.<\/p>\n
Magazinele online care comercializeaz\u0103 cadouri, cupoane de reducere sau articole vestimentare au \u00eenregistrat, de asemenea, cre\u015fteri de 38%, 35% \u015fi, respectiv, 8%, valoarea medie a unei tranzac\u0163ii pe segmentele analizate fiind de 36 euro.<\/p>\n
“Cre\u015fterea \u00eenregistrat\u0103 de unele magazine online, de la un an la altul, cu ocazia acestei s\u0103rb\u0103tori, arat\u0103 c\u0103 este un eveniment tot mai important, \u00een special pentru tineri. Valentine’s Day nu este o ocazie de o asemenea anvergur\u0103 \u00eenc\u00e2t s\u0103 poat\u0103 influen\u0163a \u00eentreaga pia\u0163\u0103 \u00eentr-un mod semnificativ. Reprezint\u0103 \u00eens\u0103 o ocazie excelent\u0103 pentru companii de a interac\u0163iona cu clien\u0163ii proprii, de a ob\u0163ine un v\u00e2rf \u00een v\u00e2nz\u0103ri \u00eentr-o perioad\u0103 tradi\u0163ional mai lini\u015ftit\u0103 \u015fi, mai ales, pentru a-\u015fi cre\u015fte puterea brandului \u015fi a preg\u0103ti terenul pentru urm\u0103toarele campanii de 1-8 martie”, explic\u0103 Manuela Stoica, PR&Marketing Executive al procesatorului de pl\u0103\u0163i online PayU Rom\u00e2nia.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cen perioada premerg\u0103toare Valentine\u2019s Day, mai exact 1-13 februarie, rom\u00e2nii au f\u0103cut cump\u0103r\u0103turi cu 42% mai mari de pe internet anul acesta, comparativ cu perioada similar\u0103 din 2012, conform PayU Rom\u00e2nia.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[30162,8740,7212],"class_list":["post-78275","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-payu","tag-valentines-day","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/78275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=78275"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/78275\/revisions"}],"predecessor-version":[{"id":91554,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/78275\/revisions\/91554"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=78275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=78275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=78275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}