{"id":78230,"date":"2013-02-13T18:59:12","date_gmt":"2013-02-13T18:59:12","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=78230"},"modified":"2026-04-03T10:46:15","modified_gmt":"2026-04-03T10:46:15","slug":"metro-anunta-un-plan-agresiv-pentru-magazinele-de-proximitate-la-finalul-anului-vrem-sa-ajungem-la-1-000","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=78230","title":{"rendered":"Metro anun\u0163\u0103 un plan agresiv pentru magazinele de proximitate: La finalul anului vrem s\u0103 ajungem la 1.000"},"content":{"rendered":"<p>\nRetailerul german Metro Cash&#038;Carry, al doilea cel mai mare juc\u0103tor din comer\u0163ul local potrivit ultimelor date publice disponibile, vrea s\u0103 dubleze \u00een acest an re\u0163eaua de magazine de proximitate \u00een franciz\u0103 La Doi Pa\u015fi \u015fi s\u0103 ajung\u0103 la un total de 1.000 de unit\u0103\u0163i. Proiectul Metro Cash&#038;Carry, lansat \u00een prim\u0103vara anului tre\u00adcut, poate fi v\u0103zut ca o \u00eencercare a germanilor de a-\u015fi fide\u00adli\u00adza baza de clien\u0163i existent\u0103 \u015fi chiar de a o l\u0103rgi, \u00een condi\u0163iile \u00een care principalii clien\u0163i ai companiei sunt chiar aceste maga\u00adzine din comer\u0163ul tradi\u0163ional. Reprezentan\u0163ii retailerului precizeaz\u0103 c\u0103 nu exist\u0103 obligativitatea ca aceste magazine s\u0103 se aprovizioneze doar de la Metro, \u00eens\u0103 ele beneficiaz\u0103 din postura de franciza\u0163i de o serie de oferte \u015fi de reduceri. Acest proiect de franciz\u0103 a fost lansat \u00eentr-o perioad\u0103 \u00een care cifra de afaceri a companiei a fost afectat\u0103 de situa\u0163ia economic\u0103 dificil\u0103 \u015fi de sc\u0103derea consumului, astfel c\u0103 Metro Cash &#038; Carry a pierdut \u00een perioada 2008-2011 v\u00e2nz\u0103ri de circa 500 mil. euro, ajung\u00e2nd anul trecut la afaceri de 1,17 mld. euro. Mai mult, \u00een aceea\u015fi perioad\u0103 au fost \u00eenchise 6.000 de magazine tradi\u0163ionale &#8211; chio\u015fcuri \u015fi alimentare de bloc -, factor ce a avut un impact \u015fi \u00een cifra de afaceri a grupului german.<\/p>\n<p>\n<a href=\"http:\/\/zf.ro\" target=\"_blank\">Mai multe stiri pe zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Retailerul german Metro Cash&#038;Carry, al doilea cel mai mare juc\u0103tor din comer\u0163ul local potrivit ultimelor date publice disponibile, vrea s\u0103 dubleze \u00een acest an re\u0163eaua de magazine de proximitate \u00een franciz\u0103 La Doi Pa\u015fi \u015fi s\u0103 ajung\u0103 la un total de 1.000 de unit\u0103\u0163i.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[26817,7282,387,417],"class_list":["post-78230","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-la-doi-pasi","tag-franciza","tag-magazine","tag-metro"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/78230","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=78230"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/78230\/revisions"}],"predecessor-version":[{"id":91509,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/78230\/revisions\/91509"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=78230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=78230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=78230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}