{"id":78169,"date":"2013-02-12T18:00:34","date_gmt":"2013-02-12T18:00:34","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=78169"},"modified":"2026-04-03T10:44:42","modified_gmt":"2026-04-03T10:44:42","slug":"bmw-se-inspira-de-la-magazinele-apple-ce-concept-a-adoptat-producatorul-auto","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=78169","title":{"rendered":"BMW se inspir\u0103 de la magazinele Apple: Ce concept a adoptat produc\u0103torul auto"},"content":{"rendered":"<p>Produc\u0103torul german de ma\u015fini de lux a derulat teste la dealeri din Marea Britanie, iar acum introduce propria versiune a Apple &#8220;Genius Bar&#8221; \u00een Europa, potivit portalului AdvertisingAge, preluat de Wall Street Journal.<\/p>\n<p>Angaja\u0163i ai &#8220;BMW Genius Everywhere&#8221;, echipa\u0163i cu iPad-uri \u015fi preg\u0103ti\u0163i special pentru a asista posibilii clien\u0163i, vor furniza informa\u0163ii despre vehicule \u015fi pachete de op\u0163iuni, dar nu vor vinde ma\u015fini.<\/p>\n<p>Speciali\u015ftii care vor consilia clien\u0163ii vor purta tricouri albe pe care va scrie &#8220;BMW Genius&#8221;. Ace\u015ftia vor primi salariu \u015fi nu comision din v\u00e2nz\u0103ri.<\/p>\n<p>Programul merge cel mai bine atunci c\u00e2nd ma\u015finile sunt comandate \u00een func\u0163ie de preferin\u0163ele clientului, a declarat Ian Robertson, membru \u00een board-ul BMW pentru v\u00e2nz\u0103ri \u015fi marketing.<\/p>\n<p><a href=\"http:\/\/www.mediafax.ro\/economic\/bmw-se-inspira-de-la-magazinele-apple-ce-concept-a-adoptat-producatorul-auto-10557580\">Cititi mai multe pe<\/a> www.mediafax.ro<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Re\u0163eaua de retail a Apple, care a contribuit al\u0103turi de calitatea produselor la succesul produc\u0103torului iPhone \u015fi iPad, a devenit surs\u0103 de inspira\u0163ie \u015fi pentru alte companii, ultima care a adoptat un concept al Apple Store fiind BMW.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[288,6577,7756,9734,297],"class_list":["post-78169","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-apple","tag-auto","tag-bmw","tag-concept","tag-producator"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/78169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=78169"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/78169\/revisions"}],"predecessor-version":[{"id":91449,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/78169\/revisions\/91449"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=78169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=78169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=78169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}