{"id":78136,"date":"2013-02-12T16:02:58","date_gmt":"2013-02-12T16:02:58","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=78136"},"modified":"2013-02-12T16:02:58","modified_gmt":"2013-02-12T16:02:58","slug":"sfarsitul-unei-epoci-apple-nu-mai-poate-pune-orice-pret-pentru-produsele-sale","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=78136","title":{"rendered":"Sf\u00e2r\u015fitul unei epoci: Apple nu mai poate pune orice pre\u0163 pentru produsele sale"},"content":{"rendered":"

\nMarjele de profit ale Apple coboar\u0103 la niveluri nemaiv\u0103zute de la debutul iPhone \u00een 2007, \u00eentruc\u00e2t concuren\u0163a \u015fi lipsa lans\u0103rilor de noi produse inovatoare pun presiune pe companie s\u0103 coboare pre\u0163urile, potrivit Bloomberg. Sc\u0103derea marjelor brute ale Apple de la 45% la 39% \u00een ultimul trimestru a fost cauzat\u0103 de introducerea iPad mini, a altor produse cu costuri de produc\u0163ie mai ridicate, dar \u015fi de reducerea pre\u0163urilor unor produse existente, potrivit datelor companiei. Dac\u0103 Apple nu lanseaz\u0103 un dispozitiv revolu\u0163ionar cu pre\u0163 ridicat, ac\u0163iunile vor r\u0103m\u00e2ne sub presiune, noteaz\u0103 Bloomberg. “Va fi aproape imposibil pentru Apple s\u0103-\u015fi men\u0163in\u0103 marjele pe care le-a avut \u00een ultimii ani. Au putut cere aproape orice pre\u0163 au vrut pentru produsele lor, dar concuren\u0163a se intensific\u0103”, a declarat David Yoffie, profesor la Harvard Business School. Una dintre principalele provoc\u0103ri este sc\u0103derea v\u00e2nz\u0103rilor iPhone, cel mai profitabil \u015fi mai bine v\u00e2ndut produs, reprezent\u00e2nd 56% din venituri.<\/p>\n

\nMai multe pe zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Marjele de profit ale Apple coboar\u0103 la niveluri nemaiv\u0103zute de la debutul iPhone \u00een 2007, \u00eentruc\u00e2t concuren\u0163a \u015fi lipsa lans\u0103rilor de noi produse inovatoare pun presiune pe companie s\u0103 coboare pre\u0163urile, potrivit Bloomberg.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[288,31967,7541,21073],"class_list":["post-78136","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-apple","tag-epoca","tag-produse","tag-sfarsit"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/78136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=78136"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/78136\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=78136"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=78136"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=78136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}