Produsul lui medical a fost promovat apoi ca fiind benefic \u00eempotriva nervozit\u0103\u0163ii \u015fi a durerilor de cap. Re\u0163eta s-a dovedit a fi un succes, farmaci\u015ftii din toat\u0103 Georgia \u00eencep\u00e2nd s\u0103 o v\u00e2nd\u0103. \u00cen 1886, s-a interzis folosirea alcoolului din compozi\u0163ia re\u0163etei, iar acesta a fost \u00eenlocuit cu zah\u0103r \u015fi ap\u0103 mineral\u0103. Frank Mason Robinson, asociatul lui Pemberton, a avut ideea ca noua formul\u0103 s\u0103 se numeasc\u0103 Coca-Cola datorit\u0103 rezonan\u0163ei numelui, popular printre preparatele medicamentoase. De\u015fi numele f\u0103cea referire clar\u0103 la cele dou\u0103 ingrediente principale, controversa asupra con\u0163inutului de cocain\u0103 avea s\u0103 determine mai t\u00e2rziu reprezentan\u0163ii companiei s\u0103 afirme c\u0103 a fost “lipsit de sens, dar fantezist”. Pemberton nu a realizat niciodat\u0103 poten\u0163ialul imens al b\u0103uturii pe care a creat-o. A v\u00e2ndut treptat afacerea unor parteneri numero\u015fi \u015fi, \u00eenainte de a muri \u00een 1888, \u015fi-a v\u00e2ndut ultimele p\u0103r\u0163i din afacere lui Asa G. Candler. Candler a reu\u015fit s\u0103 devin\u0103 unicul proprietar al companiei abia \u00een 1891 \u00een schimbul sumei de 2.300 de dolari pentru restul de ac\u0163iuni. \u00cempreun\u0103 cu fiul, fratele, doi asocia\u0163i \u015fi fostul partener al lui Pemberton, Frank Robinson, Candler a format corpora\u0163ia The Coca-Cola Company, cu o capitalizare ini\u0163ial\u0103 de 100.000 de dolari. Prima ac\u0163iune a companiei a fost v\u00e2ndut\u0103 \u00een 1893, cu un pre\u0163 de 20 de dolari. \u00cen 1919, Candler a v\u00e2ndut compania bancherului Ernest Woodruff \u015fi unui grup de investitori pentru 25 de milioane de dolari. Dac\u0103 \u00een 1886, v\u00e2nz\u0103rile de Coca-Cola ajungeau la nou\u0103 b\u0103uturi pe zi, \u00een anii 2000, peste 1,3 miliarde de b\u0103uturi sunt v\u00e2ndute zilnic. Compania Coca-Cola produce aproape 400 de branduri \u00een peste 200 de \u0163\u0103ri, mai mult de 70% din venituri venind din afara SUA.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00cen aprilie 1865, John Pemberton a fost r\u0103nit \u00een B\u0103t\u0103lia de la Columbus, Georgia, \u015fi a devenit dependent de morfin\u0103. De profesie farmacist, a \u00eenceput s\u0103 fac\u0103 experimente cu coca, un arbust originar din America de Sud, din ale c\u0103rui frunze se extrage cocaina, \u015fi vinuri ob\u0163inute din coca pentru a se trata, realiz\u00e2nd mai \u00eent\u00e2i o versiune proprie de vin pe care a numit-o \u201ePemberton\u2019s French Wine Coca”.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[586],"tags":[31819,6517,21161],"class_list":["post-78107","post","type-post","status-publish","format-standard","hentry","category-arta-si-societate","tag-capitalistul-saptamanii","tag-coca-cola","tag-john-pemberton"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/78107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=78107"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/78107\/revisions"}],"predecessor-version":[{"id":91408,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/78107\/revisions\/91408"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=78107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=78107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=78107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}