Romtelecom urm\u0103re\u015fte pozi\u0163ionarea ca furnizor de pachete de servicii, dup\u0103 ce \u00een ultimii ani cele dou\u0103 branduri Clicknet \u015fi Dolce au sprijinit dezvoltarea serviciilor de internet \u015fi televiziune. Peste 50% dintre clien\u0163ii companiei folosesc \u00een prezent cel pu\u0163in dou\u0103 servicii din ofert\u0103.<\/p>\n
“Am ini\u0163iat anul trecut un proces de simplificare a brandului \u015fi de schimbare a identit\u0103\u0163ii vizuale. Drept urmare, dup\u0103 o evolu\u0163ie cu succes a celor dou\u0103 sub-branduri Dolce \u015fi Clicknet, am decis c\u0103 a venit momentul s\u0103 ne reorient\u0103m aten\u0163ia \u015fi s\u0103 ne \u00eendrept\u0103m toate resursele pentru a cre\u015fte capitalul de imagine al brandului-mam\u0103, Romtelecom. Astfel, cele dou\u0103 sub-branduri nu vor mai fi promovate de acum \u00eenainte \u00een portofoliul de servicii al companiei”, explic\u0103 Ovidiu Ghiman, director executiv strategie \u015fi comercial reziden\u0163ial \u00een cadrul Romtelecom.<\/p>\n
Pe l\u00e2ng\u0103 simplificarea arhitecturii de brand, brandul Romtelecom are acum un aer mai prietenos \u015fi mai dinamic, un ton mai optimist, perfect aliniat cu identitatea vizual\u0103 dezvoltat\u0103 pentru canalele Dolce Sport \u00een vara anului 2012.<\/p>\n
“Studiile arat\u0103 c\u0103 Romtelecom este perceput la acest moment ca un brand foarte competent, experimentat \u015fi demn de \u00eencredere, capabil s\u0103 \u0163in\u0103 pasul cu evolu\u0163ia permanent\u0103 a clien\u0163ilor s\u0103i. Prin schimbarea arhitecturii de brand \u015fi a identit\u0103\u0163ii vizuale ne dorim s\u0103 reflect\u0103m modul \u00een care clien\u0163ii no\u015ftri evolueaz\u0103 \u015fi cum, \u00een mod consecvent, noi ne adapt\u0103m nevoilor lor,” declar\u0103 Ovidiu Ghiman.<\/p>\n
Noua identitate vizual\u0103 este lansat\u0103 printr-o nou\u0103 platform\u0103 de comunicare, sub sloganul “Studiourile Romtelecom prezint\u0103 FilmOferta”. Din punct de vedere comercial, Romtelecom lanseaz\u0103 pachete cu servicii de televiziune, internet \u015fi telefonie, incluz\u00e2nd canalele premium HBO \u015fi HBO Comedy, plus cele dou\u0103 canale exclusive – Shorts TV \u015fi Comedy Central Extra – pe \u00eentreaga perioad\u0103 contractual\u0103 de doi ani. Shorts TV este un canal dedicat scurt-metrajelor pentru televiziune, iar Comedy Central Extra este dedicat celor dependen\u0163i de comedie.<\/p>\n
Pre\u0163urile noilor pachete \u00eencep de la 49 lei\/lun\u0103, TVA inclus, pentru primele 3 luni. Pentru restul perioadei contractuale, pre\u0163ul pachetului va fi de 59 lei\/lun\u0103 cu TVA.
\nClien\u0163ii existen\u0163i de televiziune ai Romtelecom beneficiaz\u0103 gratuit de canalele HBO \u015fi HBO Comedy p\u00e2n\u0103 la 31 martie, urm\u00e2nd ca dup\u0103 aceast\u0103 dat\u0103, aceste canale s\u0103 fie disponibile la un tarif de 10 lei\/lun\u0103 cu TVA, pentru clien\u0163ii care \u00ee\u015fi exprim\u0103 inten\u0163ia de a le p\u0103stra \u00een gril\u0103.\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Operatorul telecom Romtelecom anun\u0163\u0103 schimbarea identit\u0103\u0163ii sub sloganul \u201cStudiourile Romtelecom\u201d, mi\u015fcare \u00eenso\u0163it\u0103 de lansarea unor nori servicii pentru clien\u0163ii reziden\u0163iali.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[31890,7898,6279],"class_list":["post-78035","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-identitatea-vizuala","tag-romtelecom","tag-telecom"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/78035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=78035"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/78035\/revisions"}],"predecessor-version":[{"id":91337,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/78035\/revisions\/91337"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=78035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=78035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=78035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}