{"id":77778,"date":"2013-02-05T12:40:59","date_gmt":"2013-02-05T12:40:59","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=77778"},"modified":"2026-04-03T10:34:59","modified_gmt":"2026-04-03T10:34:59","slug":"importanta-noilor-tehnologii-in-eficientizarea-businessului","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=77778","title":{"rendered":"Importan\u0163a noilor tehnologii \u00een eficientizarea businessului"},"content":{"rendered":"<p>Un produc\u0103tor rom\u00e2n de echipamente industriale a cump\u0103rat de dou\u0103 ori aceea\u015fi pies\u0103 \u00een valoare de 200.000 de dolari din cauza lipsei de coordonare dintre angaja\u0163i \u015fi a unui sistem informatic prin care s\u0103 fie gestionat fluxul opera\u0163ional, poveste\u015fte Ioana R\u0103zvan, directorul diviziei Dynamics Business Group din cadrul Microsoft Rom\u00e2nia.<\/p>\n<p>Un alt exemplu despre care vorbe\u015fte este cel al unei companii din domeniul construc\u0163iilor care a realizat c\u0103 nu putea justifica sute de litri de combustibil per utilaj \u00een fiecare lun\u0103, pierderi care au determinat compania s\u0103 investeasc\u0103 \u00eentr-un sistem informatic prin care aceste discrepan\u0163e au fost eliminate.&#8221;Solu\u0163ii software precum ERP (enterprise resource planning) sau CRM (customer relationship management) impun o rigoare la nivel opera\u0163ional, iar informa\u0163ia structurat\u0103 \u015fi centralizat\u0103 poate duce la evitarea unor asemenea situa\u0163ii&#8221;, explic\u0103 R\u0103zvan.<\/p>\n<p>Mai mult de jum\u0103tate dintre companiile mici \u015fi mijlocii func\u0163ioneaz\u0103 \u00eens\u0103 f\u0103r\u0103 o altfel de planificare structurat\u0103 a opera\u0163iunilor pe baz\u0103 de sisteme software \u015fi doar 30% folosesc un sistem de tip ERP, spune executivul Microsoft, companie care num\u0103r\u0103 20 de parteneri \u015fi \u00een jur de 400 de clien\u0163i pe acest segment, \u00een special din r\u00e2ndul IMM-urilor. De altfel, cu numai 105 milioane de euro investite pentru proiecte ERP noi sau mentenan\u0163a celor deja implementate \u00een 2012, Rom\u00e2nia este printre \u0163\u0103rile cu cel mai slab apetit din Europa, conform cercet\u0103rilor companiei de consultan\u0163\u0103 Pierre Audoin Consultants.<\/p>\n<p>&#8220;O aplica\u0163ie software integrat\u0103 a devenit \u00eens\u0103 obligatorie \u00een ultimii ani&#8221;, puncteaz\u0103 Ioana R\u0103zvan, mai ales c\u0103 un astfel de sistem poate duce la o cre\u015ftere semnificativ\u0103 a productivit\u0103\u0163ii companiei \u00een ansamblu. \u00cen SUA, de pild\u0103, din 1995 \u00eencoace, de c\u00e2nd a \u00eenceput era digital\u0103, productivitatea muncii a crescut cu p\u00e2n\u0103 la 3% \u00een fiecare an, avans \u00een cea mai mare parte atribuit sistemelor informatice adoptate de companii.<\/p>\n<p>Nu multe sunt \u00eens\u0103 companiile care realizeaz\u0103 necesitatea unor asemenea solu\u0163ii software \u015fi nici \u00een r\u00e2ndul celor care pl\u0103nuiesc s\u0103 investeasc\u0103 \u00een acest sens drumul nu este complet lin. Pentru c\u0103, dincolo de companiile care au foarte bine definite necesit\u0103\u0163ile \u015fi \u015ftiu ce solu\u0163ii s\u0103 cumpere, exist\u0103 o alt\u0103 categorie de clien\u0163i unde apar adesea discrepan\u0163e \u00eentre solu\u0163ia software care le trebuie \u015fi cea pe care ajung \u00een final s\u0103 o foloseasc\u0103. &#8220;\u00cen cele mai multe situa\u0163ii, c\u0103ma\u015fa este ori prea mare, ori prea mic\u0103, de\u015fi ar trebui s\u0103 se potriveasc\u0103 perfect&#8221;, conchide plastic Ioana R\u0103zvan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aproape jum\u0103tate din companiile mici \u015fi medii din Rom\u00e2nia func\u0163ioneaz\u0103 f\u0103r\u0103 o planificare structurat\u0103 a opera\u0163iunilor prin intermediul aplica\u0163iilor software. Chiar \u015fi numai un soft pentru gestionarea resurselor ar putea \u00eens\u0103 cre\u015fte sim\u0163itor productivitatea.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4139],"tags":[7209,442,6920],"class_list":["post-77778","post","type-post","status-publish","format-standard","hentry","category-it","tag-itc","tag-microsoft","tag-software"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/77778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=77778"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/77778\/revisions"}],"predecessor-version":[{"id":91079,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/77778\/revisions\/91079"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=77778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=77778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=77778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}