Marius Mele\u015fteu va raporta direct CEO-ului Strauss Coffee BV, Todd Morgan.”Experien\u0163a ultimilor ani – \u00een care am reu\u015fit s\u0103 cre\u015ftem opera\u0163iunile \u00een Rom\u00e2nia, \u00een ciuda recesiunii care a atins \u015fi industria cafelei – mi-a ar\u0103tat c\u0103 regiunea Europei Centrale \u015fi de Sud ascunde numeroase provoc\u0103ri si oportunit\u0103\u0163i,” a declarat Marius Mele\u015fteu cu ocazia numirii sale.<\/p>\n
Regiunea Europei Centrale \u015fi de Sud este nou \u00eenfiin\u0163at\u0103 \u00een structura Strauss Coffee. \u00cen aceast\u0103 zon\u0103 Strauss are dou\u0103 fabrici (\u00een Rom\u00e2nia \u015fi Serbia) \u015fi export\u0103 \u00een Bulgaria, Moldova, Muntenegru, Bosnia Her\u0163egovina, Albania \u015fi Macedonia. Capacitatea de produc\u0163ie total\u0103 dep\u0103\u015fe\u015fte 30.000 t\/an \u015fi are mai mult de 500 de angajati, adres\u00e2ndu-i-se unei pie\u0163e totale de 52 milioane consumatori cu preferin\u0163e similare \u00een consumul de cafea.<\/p>\n
Marius Mele\u015fteu, cu o experin\u0163\u0103\u0103 de peste 15 ani \u00een industria bunurilor de larg consum, conduce subsidiara local\u0103 a grupului Strauss, produc\u0103torul Doncaf\u00e9, din 2010. \u015ei-a \u00eenceput cariera \u00een 1994 la Stimorol \u00een Romania, unul din marii produc\u0103tori de gum\u0103 de mestecat, iar apoi a activat o perioad\u0103 de \u015fapte ani la Unilever Rom\u00e2nia, ocup\u00e2nd diverse pozi\u0163ii p\u00e2n\u0103 la country manager pentru Serbia \u015fi Muntenegru. A schimbat industria \u00een 2004 devenind director marketing la Telemobil (Zapp), dup\u0103 care a revenit \u00een FMCG.<\/p>\n
\u00cent\u00e2i, la Heineken Rom\u00e2nia timp de cinci ani, ca director comercial, iar apoi la Strauss Balkans ca director general. A absolvit Universitatea Politehnic\u0103 (Facultatea de tehnologia construc\u0163iilor de ma\u015fini) \u015fi este licen\u0163iat \u00een marketing, la Institutul de Marketing Management din Africa de Sud.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"
Marius Mele\u015fteu, directorul general al Strauss Balkans, a fost promovat \u00een func\u0163ia de general manager Strauss pentru Europa Central\u0103 \u015fi de Sud. El va prelua opera\u0163iunile grupului \u00een Rom\u00e2nia, Serbia \u015fi \u0163\u0103rile de export (Bulgaria, Moldova, Muntenegru, Bosnia Her\u0163egovina, Albania \u015fi Macedonia). Numirea \u00een func\u0163ie a intrat \u00een vigoare din 1 februarie 2013.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[13378,31609,31610],"class_list":["post-77689","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-europa-centrala","tag-marius-melesteu","tag-strauss-balkans"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/77689","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=77689"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/77689\/revisions"}],"predecessor-version":[{"id":77703,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/77689\/revisions\/77703"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=77689"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=77689"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=77689"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}