\u00centre profesorii semestrului Cannes 2013 se num\u0103r\u0103 Ana Bulgar de la Petrom, Alina Ostahi de la Western Union, Alina Damaschin de la Rogalski Grigoriu, Cristian P\u0103s\u0103ric\u0103 de la Automobile Bavaria, Camelia Popescu de la Cora, Lauren\u0163iu Semeniuc de la 23 Communication Ideas, Ioana Suciu de la Heidi \u015fi Johan Ohlson de la Saatchi & Saatchi. Prezent\u0103rile live vor fi pigmentate cu interven\u0163ii prin skipe de la c\u00e2\u0163iva dintre cei mai \u00een vog\u0103 oameni de comunicare ai planetei. Programul este g\u00e2ndit din start ca o experien\u0163\u0103 complet\u0103, ce permite participan\u0163ilor s\u0103 aib\u0103 acces la studii de caz \u015fi expertiz\u0103 interna\u0163ional\u0103, dublat\u0103 de networking pe Croisette pentru cei mai buni dintre ei.<\/p>\n
\u00cen ultimii opt ani, peste 215 absolven\u0163i ai programului au beneficiat de specializ\u0103ri interna\u0163ionale la Cannes Lions, Eurobest \u015fi Dubai Lynx.La finalul programului care functioneaza dupa principiile “learning by admiring, learning by doing”, cei mai buni absolventi ai programului se vor califica pentru urmatorul nivel: studiu si competitie in contextul Cannes Lions 2013, cel mai reputat eveniment dedicat creativitatii la nivel mondial.<\/p>\n
Temele abordate in contextul semestrului Cannes la The Alternative School – anul opt vor cultiva urmatoarele directii: “ce inseamna un brief inspirat”, “creativitate si eficienta”, “bugete mici, abordare inteligenta, rezultate remarcabile”, “noile media si consumatorul eluziv”, “patternuri de gandire creativa”, “noile tehnologii si comunicarea cu rezultat”, “functionalitate in design”, “relevanta comunicarii de tip fusion”.<\/p>\n
Intregul program educational e armonizat de fondatorul sau, Teodora Migdalovici, ambasador al Cannes Lions in Romania. Participantii la cursuri provin din mediul corporate, al agentiilor de comunicare sau sunt masteranzi la facultati cu profil relevant pentru industria de marcom. La The Alternative School se lucreaza pe brief-uri reale, iar competitiile sunt evaluate de profesorii si guest speakerii programulsui.<\/p>\n
BCR, Graffiti \/ BBDO, Grey, Danone, Draft FCB, ING, JWT, Lowe, Pepsi, Publicis, Mediaedge:cia, McCann, Microsoft, Nestle, Unilever, Rogalski-Grigoriu, Radio 21, Saatchi&Saatchi, Starcom, Schenker, Sarantis, Siemens, Webstyler, Walmark sunt doar cateva dintre companiile ale caror junior-seniori au urmat programele si specializarile The Alternative School for Creative Thinking.
\nSemestrul va dura 6 saptamini, a cate trei intalniri fiecare. Costul participarii la semestrul Cannes este de 500 de euro. Limita de varsta a celor care vizeaza calificarea pentru experienta Cannes Lions este de 30 de ani.<\/p>\n","protected":false},"excerpt":{"rendered":"
Au \u00eenceput inscrierile The Alternative School for Creative Thinking pentru semestrul Cannes. Tinerii cu v\u00e2rste de p\u00e2n\u0103 \u00een 30 de ani care lucreaz\u0103 \u00een departamente de marketing, brand building, crea\u0163ie, pr, strategie, social media \u015fi design, fie de partea clientului, fie de partea agen\u0163iilor de comunicare, pot aplica p\u00e2n\u0103 pe 17 martie.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[31493,22568],"class_list":["post-77538","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-cannes-la-the-alternative-school","tag-inscrieri"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/77538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=77538"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/77538\/revisions"}],"predecessor-version":[{"id":90868,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/77538\/revisions\/90868"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=77538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=77538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=77538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}