{"id":7752,"date":"2007-08-28T14:50:00","date_gmt":"2007-08-28T14:50:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=7752"},"modified":"2026-04-02T10:12:44","modified_gmt":"2026-04-02T10:12:44","slug":"in-the-spotlight-58","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=7752","title":{"rendered":"In the spotlight"},"content":{"rendered":"<p><SPAN lang=RO style=\"mso-ansi-language: RO\"><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Ideea<\/STRONG>: Produsele Tnuva pastreaza gustul dragostei<?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Client<\/STRONG>: Tnuva Romania<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Brand<\/STRONG>: Tnuva<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Agentia<\/STRONG>: McCann Erickson<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Canale<\/STRONG>: TV, OOH<\/SPAN><\/P><\/SPAN><\/SPAN><SPAN lang=RO style=\"mso-ansi-language: RO\"><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><o:p>&nbsp;<\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\">Sub sloganul \u0084Pastreaza gustul dragostei\u0093, campania de comunicare pentru lansarea pe piata din Romania a produselor lactate Tnuva demareaza cu prezentarea spotului \u0084Nasterea\u0093 pe noua canale TV.<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><BR>\u0084Este un moment foarte important in istoria companiei Tnuva: momentul in care facem cunostinta oficial cu intreaga comunitate romaneasca\u0093, declara Sagit Tzur-Lahav, VP Marketing al Tnuva Romania. <o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><BR>Rolul echipei de creatie McCann Erickson a fost acela de a transmite catre publicul larg esenta brandului Tnuva. Spotul rezultat compara sentimentul pe care il are un nou-nascut cand se afla in bratele mamei cu gustul hranitor si senzatia de bine induse de consumul de produse lactate proaspete. \u0084A fost un brief destul de greu, intrucat clientul ne-a cerut o campanie care sa faca legatura intre Tnuva si dragostea de familie autentica. Or, in aceasta categorie, toata lumea uzeaza si abuzeaza de cuvinte care definesc afectiunea intre membrii familiei. In aceste conditii, ne-am temut ca n-o sa ne putem diferentia in oceanul de zambete cu toti dintii si de imbratisari de reclama care populeaza peisajul publicitatii noastre\u0093, declara Alexandru Dumitrescu, Associate Creative Director, McCann Erickson.<\/SPAN><\/P><\/SPAN><\/o:p><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Produsele Tnuva pastreaza gustul dragostei Client: Tnuva Romania Brand: Tnuva Agentia: McCann Erickson Canale: TV, OOH &nbsp; Sub sloganul \u0084Pastreaza gustul dragostei\u0093, campania de comunicare pentru lansarea pe piata din Romania a produselor lactate Tnuva demareaza cu prezentarea spotului \u0084Nasterea\u0093 pe noua canale TV. \u0084Este un moment foarte important in istoria companiei Tnuva: momentul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-7752","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7752"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7752\/revisions"}],"predecessor-version":[{"id":28991,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7752\/revisions\/28991"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}