Ur\u015fii polari fac parte, \u00eenc\u0103 din 1922, din tradi\u0163ia brandului Coca-Cola. \u00cen Rom\u00e2nia, campania beneficiaz\u0103 de un mix media \u015fi cuprinde spot TV, suport digital, PR, cinema, afi\u015faje stradale, promo\u0163ie na\u0163ional\u0103 pentru consumatori, dar \u015fi activ\u0103ri speciale.At\u00e2t componenta de TV, c\u00e2t \u015fi cea de cinema au o pondere \u00eensemnat\u0103 \u00een promovarea mesajului. Coca-Cola prezint\u0103 aventurile unei familii fericite de ur\u015fi polari din Regiunea Arctic\u0103 prin intermediul unui spot TV animat \u015fi al unui scurtmetraj realizat de Ridley Scott.<\/p>\n
O activare special\u0103 se desf\u0103\u015foar\u0103 \u015fi la metrou, unde pasagerii vor urm\u0103ri filmul Ur\u015fii Polari pe monitoarele din sta\u0163iile Aurel Vlaicu, Aviatorilor, Eroilor, Izvor, Obor, Pia\u0163a Roman\u0103, Pia\u0163a Victoriei , Pipera \u015fi Pia\u0163a Sudului, \u00een perioada desf\u0103\u015fur\u0103rii campaniei.<\/p>\n
Despre Compania Coca-Cola<\/p>\n
In Rom\u00e2nia, compania Coca-Cola de\u0163ine \u015fi func\u0163ioneaz\u0103 pe baza unui sistem propriu format din Coca-Cola Rom\u00e2nia (filial\u0103 a The Coca-Cola Company, proprietarul m\u0103rcilor \u00eenregistrate) \u015fi partenerul s\u0103u Coca-Cola Hellenic (CCH) Romania, care \u00eembuteliaz\u0103 \u015fi distribuie produsele Coca-Cola sub licen\u0163a The Coca-Cola Company \u00een Rom\u00e2nia).<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"
Coca-Cola aduce \u00een centrul consumatorilor s\u0103i ur\u015fii polari, ca simbol al unit\u0103\u0163ii \u015fi al apropierii din cadrul familiei. Prin campania Ur\u015fii Polari, ce se desf\u0103\u015foar\u0103 \u00een perioada 1 ianuarie \u2013 25 februarie 2013, Coca-Cola aduce \u00een prim plan momentele petrecute \u00een familie.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6517,4669,31421],"class_list":["post-77423","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-coca-cola","tag-familie","tag-ursii-polar"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/77423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=77423"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/77423\/revisions"}],"predecessor-version":[{"id":90751,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/77423\/revisions\/90751"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=77423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=77423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=77423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}