Se poart\u0103, a\u015fadar, trimiterea de scrisori c\u00e2t mai emo\u0163ionante v\u00e2nz\u0103torului unei case \u00een zone cu cerere mare, ca Silicon Valley (foto) sau Seattle, \u00een care s\u0103 i se explice de ce ar trebui s\u0103 v\u00e2nd\u0103 casa expeditorului \u015fi nu altcuiva. Unii le scriu proprietarilor c\u0103 lucreaz\u0103 \u00een acela\u015fi domeniu ca \u015fi ei \u015fi c\u0103 ar dori s\u0103 le fie acceptat\u0103 oferta pentru c\u0103 \u00een cur\u00e2nd li se va m\u0103ri familia, ori laud\u0103 locuin\u0163a respectiv\u0103 pe motiv c\u0103 e ideal\u0103 pentru a-\u015fi cre\u015fte copiii \u00een ea, al\u0163ii trimit c\u00e2te o prezentare la care adaug\u0103 \u015fi poze de la nunt\u0103, iar al\u0163ii \u00eencearc\u0103 s\u0103 explice de ce cred ei c\u0103 li se potrive\u015fte casa cu pricina. Unii sunt chiar mai inventivi \u015fi persevereaz\u0103 dac\u0103 ini\u0163ial sunt respin\u015fi, trimi\u0163\u00e2nd fotografii cu ei, copiii \u015fi c\u0103\u0163eii familiei l\u00e2ng\u0103 o pancart\u0103 pe care scrie “Ne-ar pl\u0103cea s\u0103 avem o curte mai mare.”<\/p>\n
Uneori, asemenea mesaje emo\u0163ionante reu\u015fesc s\u0103-l impresioneze at\u00e2t de tare pe v\u00e2nz\u0103tor, \u00eenc\u00e2t acesta poate accepta oferta celor ce i le-au trimis, chiar dac\u0103 al\u0163i poten\u0163iali cump\u0103r\u0103tori i-au oferit mai mul\u0163i bani. Sunt \u015fi proprietari pentru care casa are o valoare sentimental\u0103 mare \u015fi atunci accept\u0103 oferte de la cei ce reu\u015fesc s\u0103-i conving\u0103 c\u0103 vor \u0163ine la ea la fel de mult ca ei, de\u015fi fire\u015fte c\u0103 nu exist\u0103 garan\u0163ii \u00een acest sens. A\u015fa s-a \u00eent\u00e2mplat \u00eentr-un caz c\u00e2nd cump\u0103r\u0103toarea a trimis o scrisoare ca din partea c\u0103\u0163elului ei, semnat\u0103 cu amprenta l\u0103bu\u0163ei lui, \u00een care acesta promitea c\u0103 st\u0103p\u00e2na sa nu va aduce nicio modificare casei, iar el se va juca lini\u015ftit \u00een curte, pentru ca imediat dup\u0103 semnarea contractului de v\u00e2nzare-cump\u0103rare, casa s\u0103 fie demolat\u0103 \u015fi \u00eenlocuit\u0103 cu o alta mai mare.\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Unii se chinuie s\u0103-\u015fi v\u00e2nd\u0103 casele, din lips\u0103 de clien\u0163i, dar al\u0163i proprietari \u00ee\u015fi permit s\u0103 str\u00e2mbe din nas \u00een fa\u0163a unor poten\u0163iali cump\u0103r\u0103tori care, spre a pune m\u00e2na pe casa dorit\u0103, se v\u0103d nevoi\u0163i s\u0103 \u00eencerce metode c\u00e2t mai ingenioase de persuasiune, scrie Wall Street Journal.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7182],"tags":[4131,240,8985,206,7178,106,7212],"class_list":["post-77382","post","type-post","status-publish","format-standard","hentry","category-panorama","tag-case","tag-comert","tag-imobiliar","tag-lifestyle","tag-marketing","tag-sua","tag-vanzari"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/77382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=77382"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/77382\/revisions"}],"predecessor-version":[{"id":90711,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/77382\/revisions\/90711"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=77382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=77382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=77382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}