“Nu mai cred \u00een suficien\u0163a unui studiu de satisfac\u0163ie a clien\u0163ilor, f\u0103r\u0103 un studiu comportamental la nivel de popula\u0163ie. Atunci c\u00e2nd vorbim despre un studiu de satisfac\u0163ie cu caracter continuu, desf\u0103\u015furat \u00een mai multe etape, este recomandabil\u0103 plasarea responden\u0163ilor \u00een contextul general al societ\u0103\u0163ii de la acel moment. Oamenii sunt foarte influen\u0163a\u0163i de situa\u0163ia economic\u0103 \u015fi politic\u0103 existent\u0103 la momentul \u00een care completeaz\u0103 chestionarul, astfel c\u0103 r\u0103spunsurile lor sunt direct influen\u0163abile de aceste aspecte ale realit\u0103\u0163ii pe care o tr\u0103iesc. Studiile noastre pentru diver\u015fi clien\u0163i au ar\u0103tat acest lucru, \u015fi un bun exemplu ar fi c\u0103 \u00een perioada de agita\u0163ie \u015fi stres a alegerilor din luna decembrie 2012 responden\u0163ii au prezentat un grad de satisfac\u0163ie sc\u0103zut fa\u0163\u0103 de aceea\u015fi perioad\u0103 a anului trecut “, spune Marius Luican, general manager Reveal Marketing Research.<\/p>\n
Un instrument care poate aduce o completarea solid\u0103 unui studiu de satisfac\u0163ie, pentru a reda o imagine c\u00e2t mai aproape de adev\u0103r, este ConfidenceIndex, un raport complex ce m\u0103soar\u0103 nivelul actual de \u00eencredere a rom\u00e2nilor \u015fi a\u015ftept\u0103rile lor cu privire la situa\u0163ia economic\u0103, condi\u0163iile actuale de angajare pe pia\u0163a muncii \u015fi situa\u0163ia economic\u0103 a gospod\u0103riei proprii. Studiul este dezvoltat de c\u0103tre compania Reveal Marketing Research \u015fi a fost lansat \u00een 2012, sub egida Bucharest Forum. ConfidenceIndex este un raport lunar, ce are la baz\u0103 o analiz\u0103 a indicatorilor men\u0163iona\u0163i anterior \u015fi ofer\u0103 suplimentar informa\u0163ii valoroase despre percep\u0163ia, atitudinea \u015fi inten\u0163iile viitoare de achizi\u0163ie ale consumatorilor \u00een diferite domenii de pia\u0163\u0103, la un moment specific \u00een timp.<\/p>\n
ConfidenceIndex este realizat prin metoda CATI (Computer Assisted Telephone Interviews). Colectarea datelor se realizeaz\u0103 pe un e\u015fantion de 1.200 persoane, femei \u015fi b\u0103rba\u0163i, cu v\u00e2rsta de peste 18 ani, e\u015fantion reprezentativ la nivel na\u0163ional pentru mediul urban \u015fi rural. Studiul se desf\u0103\u015foar\u0103 lunar, totaliz\u00e2nd 14.400 de responden\u0163i anual. Marja de eroare calculat\u0103 este de +\/- 2,84%.<\/p>\n","protected":false},"excerpt":{"rendered":"
Marius Luican, general manager al companiei de cercetare Reveal Marketing Research, spune c\u0103 studiile de satisfac\u0163ie ale clien\u0163ilor, \u00een special cele cu caracter continuu, trebuie s\u0103 \u00eenceap\u0103 s\u0103 ia \u00een considerare aspecte complexe ale caracteristicilor pie\u0163ei dar mai ales ale societ\u0103\u0163ii, deoarece acestea \u00ee\u015fi pun \u00een mod decisiv amprenta asupra rezultatelor finale ale studiilor.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[4126,31329,31330,22998,7853],"class_list":["post-77292","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-clienti","tag-luican","tag-reveal-marketing-research","tag-satisfactie","tag-studiu"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/77292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=77292"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/77292\/revisions"}],"predecessor-version":[{"id":77294,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/77292\/revisions\/77294"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=77292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=77292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=77292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}