{"id":7719,"date":"2007-08-21T17:39:00","date_gmt":"2007-08-21T17:39:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=7719"},"modified":"2026-04-02T10:11:43","modified_gmt":"2026-04-02T10:11:43","slug":"in-the-spotlight-57","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=7719","title":{"rendered":"In the spotlight"},"content":{"rendered":"<p><SPAN lang=RO style=\"mso-ansi-language: RO\"><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Ideea<\/STRONG>: Zaraza isi respecta clientii<?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Client<\/STRONG>: Murfatlar Romania<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Brand<\/STRONG>: Zaraza<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Agentia<\/STRONG>: Next Advertising si Cap<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><STRONG>Canale<\/STRONG>: TV<\/SPAN><\/P><\/SPAN><\/SPAN><SPAN lang=RO style=\"mso-ansi-language: RO\"><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\"><o:p>&nbsp;<\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=RO style=\"mso-ansi-language: RO\">Next Advertising si Cap au lansat o campanie ce anunta asocierea Zaraza cu importante carti din literatura universala. Campania este formata din doua spoturi: primul promoveaza pachetul ZarazaAromanul \u0084Procesul\u0093 al lui Kafka, iar cel de-al doilea pachetul ZarazaAromanul \u00843 intr-o barca\u0093 de Jerome K. Jerome.<SPAN style=\"mso-spacerun: yes\">&nbsp; <\/SPAN>Dupa ce Zaraza si-a definit pozitia fata de sustinerea adevaratelor valori si a \u0084adevaratilor domni\u0093 prin campaniile de la sfarsitul anului trecut, campania de acum face un pas inainte. \u0084Zaraza este primul brand care a avut curajul sa supere o anumita categorie de populatie. Daca spui \u00abrespect\u00bb trebuie sa arati respect\u0093, a declarat Raluca Feher, copywriter al Cap.<\/SPAN><\/P><\/SPAN><\/o:p><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Zaraza isi respecta clientii Client: Murfatlar Romania Brand: Zaraza Agentia: Next Advertising si Cap Canale: TV &nbsp; Next Advertising si Cap au lansat o campanie ce anunta asocierea Zaraza cu importante carti din literatura universala. Campania este formata din doua spoturi: primul promoveaza pachetul ZarazaAromanul \u0084Procesul\u0093 al lui Kafka, iar cel de-al doilea pachetul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-7719","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7719","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7719"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7719\/revisions"}],"predecessor-version":[{"id":28959,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7719\/revisions\/28959"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7719"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7719"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7719"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}