\u00cen trei luni \u015fi jum\u0103tate de campanie (15 septembrie – 31 decembrie), conform datelor celor doi comercian\u0163i, media lunar\u0103 de tranzac\u0163ionare cu MasterCard PayPass \u015fi Maestro PayPass a crescut de aproape patru ori, \u00een compara\u0163ie cu perioada anterioar\u0103 (ianuarie-august 2012), ajung\u00e2nd la un total de 57.000 de tranzac\u0163ii.<\/p>\n
Astfel, \u00een Sibiu, 33.000 de bilete au fost pl\u0103tite direct la terminalul contactless amplasat \u00een autobuz. Trendul pozitiv s-a p\u0103strat \u015fi \u00een cazul c\u0103l\u0103toriilor la metrou, unde, tot \u00een aceea\u015fi perioad\u0103, s-au realizat 24.000 de tranzac\u0163ii contactless la turniche\u0163ii de acces.<\/p>\n
“Plata c\u0103l\u0103toriilor din mers, dintr-o singur\u0103 mi\u015fcare, nu mai este de mult o tehnologie a viitorului, ci o tehnologie prezent\u0103 aici \u015fi acum”, spune Gabriel Ghi\u0163\u0103, business development manager CEE, MasterCard Europe. “Timp de trei luni, reac\u0163ia utilizatorilor, tradus\u0103 implicit prin cre\u015fterea semnificativ\u0103 a num\u0103rului de tranzac\u0163ii contactless, ne confirm\u0103 faptul c\u0103 aceast\u0103 modalitate de plat\u0103 are avantaje evidente \u015fi este adoptat\u0103 \u015fi utilizat\u0103 foarte repede de public. Plata cu PayPass \u00een transport ajut\u0103 utilizatorii s\u0103 ajung\u0103 mai repede la destina\u0163ie, f\u0103r\u0103 grija achizi\u0163ion\u0103rii \u00een avans a biletului. C\u00e2t de mult u\u015fureaz\u0103 via\u0163a pl\u0103\u0163ile realizate cu un card bancar contactless, direct \u00een mijlocul de transport, este demonstrat \u015fi de un studiu recent realizat de MasterCard \u00een Londra, care arat\u0103 c\u0103 unul din zece c\u0103l\u0103tori a pierdut un autobuz, \u00een decursul unui an, pentru c\u0103 nu a avut banii potrivi\u0163i sau pentru c\u0103 astepta la coad\u0103 la bilete.<\/p>\n
Dac\u0103 \u00een primele 6 s\u0103pt\u0103m\u00e2ni de campanie, num\u0103rul tranzac\u0163iilor contactless cu PayPass deja crescuse de trei ori, \u00een preajma s\u0103rb\u0103torilor, traficul aglomerat, vremea neprietenoas\u0103 \u015fi goana dup\u0103 cump\u0103r\u0103turi au determinat multe persoane s\u0103 aleag\u0103 mijloacele de transport \u00een comun, pl\u0103tind c\u0103l\u0103toria rapid \u015fi simplu \u015fi beneficiind, \u00een acela\u015fi timp, de un pre\u0163 promo\u0163ional.”<\/p>\n
\u00cencep\u00e2nd cu 15 septembrie, \u00een Bucure\u015fti, pre\u0163ul unei intr\u0103ri la metrou a fost de 1,4 lei, redus de la 2 lei, tariful integral practicat de Metrorex. \u015ei c\u0103l\u0103toriile cu autobuzele din Sibiu au venit la pachet cu un pre\u0163 promo\u0163ional de 0,89 lei, redus de la 1,5 lei, tariful integral practicat de Tursib. \u00een ambele cazuri, reducerea s-a aplicat pentru pl\u0103\u0163ile f\u0103cute cu MasterCard PayPass \u015fi Maestro PayPass.
\nTehnologia PayPass permite utilizatorilor s\u0103 fac\u0103 pl\u0103\u0163i prin apropierea cardurilor de un terminal contactless ce afi\u015feaz\u0103 m\u0103rcile MasterCard PayPass \u015fi Maestro PayPass. Pentru efectuarea tranzac\u0163iei, clien\u0163ii nu mai trebuie s\u0103 dea cardul din m\u00e2n\u0103, iar pentru pl\u0103\u0163i mai mici de 100 lei, nu este solicitat\u0103 introducerea codului PIN sau semnarea chitan\u0163ei.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Campaniile de \u00eencurajare a pl\u0103\u0163ilor contactless, lansate \u00een parteneriat cu doi operatori de transport \u00een comun, Metrorex \u015fi Tursib, au condus la cre\u015fteri de trei cifre \u00een ceea ce prive\u015fte num\u0103rul de tranzac\u0163ii, \u00een Bucure\u015fti \u015fi Sibiu. Cele dou\u0103 ini\u0163iative au urm\u0103rit s\u0103 creeze \u00een r\u00e2ndul posesorilor de carduri MasterCard \u015fi Maestro obi\u015fnuin\u0163a de a pl\u0103ti contactless, oferindu-le un pre\u0163 promo\u0163ional ca imbold pentru prima tranzac\u0163ie.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[24190,31190,24189],"class_list":["post-77080","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-contactless","tag-maestro-paypass","tag-mastercard-paypass"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/77080","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=77080"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/77080\/revisions"}],"predecessor-version":[{"id":90430,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/77080\/revisions\/90430"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=77080"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=77080"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=77080"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}