Noile sortimente vor fi produse la fabrica pe care Olympus a deschis-o la finalul anului 2011 la H\u0103lchiu, Bra\u015fov, \u00een urma unei investi\u0163ii greenfield \u00een valoare de 55 de milioane de euro. Fabrica produce deja lapte, br\u00e2nz\u0103 telemea \u015fi iaurturi, distribuite \u00een toate lan\u0163urile de hipermarketuri din \u0163ar\u0103, dar \u015fi \u00een marile lan\u0163uri de retail din Europa.<\/p>\n
Pentru 2013, priorit\u0103\u0163ile companiei vizeaz\u0103, de asemenea, cre\u015fterea cotei pe pia\u0163\u0103, precum \u015fi a num\u0103rului de angaja\u0163i cu minimum 30 de persoane.”2012 a fost primul an complet \u00een care am produs \u00een fabrica de la H\u0103lchiu lactate (..) at\u00e2t pentru pia\u0163a intern\u0103, c\u00e2t \u015fi pentru cea extern\u0103. Produsele Olympus, pentru care folosim materie prim\u0103 din Rom\u00e2nia, sunt foarte solicitate la export – \u00een prezent, 80% din produc\u0163ia noastr\u0103 merge \u00een pie\u0163e precum Italia, Germania sau Austria. Estim\u0103m c\u0103 vom cre\u015fte la 40% cantitatea destinat\u0103 pie\u0163ei rom\u00e2ne\u015fti”, a declarat Ilias Pliatsikas, director general Olympus Dairy Industry.<\/p>\n
\u00centins\u0103 pe o suprafa\u0163\u0103 de 25.000 mp, fabrica de la H\u0103lchiu beneficiaz\u0103 de echipamente de ultim\u0103 genera\u0163ie pentru recep\u0163ia \u015fi procesarea laptelui la nivel european, precum \u015fi pentru ambalarea produselor finite. Nivelul \u00eenalt de tehnologizare asigur\u0103 Olympus un avantaj competitiv \u015fi garanteaz\u0103 produse de calitate, sigure din punct de vedere alimentar, p\u0103str\u00e2nd, \u00een acela\u015fi timp, valoarea nutritiv\u0103 a acestora \u015fi gustul distinct.<\/p>\n
\u00cen 2012, Olympus a lansat, \u00een premier\u0103 pentru pia\u0163a local\u0103, iaurtul grecesc cu fructe (cu c\u0103p\u015funi, cu coac\u0103ze, cu rodie \u015fi zmeur\u0103), precum \u015fi iaurtul probiotic cu cereale \u015fi fructe (cu c\u0103p\u015funi, cu prune \u015fi cu piersici).Grupul Olympus este prezent \u00een Rom\u00e2nia din 1999, investi\u0163ia total\u0103 a grupului Olympus \u00een Rom\u00e2nia ajung\u00e2nd la 70 de milioane de euro.<\/p>\n
Grupul de firme, de\u0163inut de o familie aflat\u0103 la a treia genera\u0163ie de produc\u0103tori de lactate, are sediul \u00een Trikala, Grecia, \u015fi opereaz\u0103 \u00een 34 de \u0163\u0103ri, inclusiv pe pie\u0163e precum SUA, Germania \u015fi Italia. \u00cen prezent, de\u0163ine cinci unit\u0103\u0163i de produc\u0163ie \u00een Grecia, Bulgaria \u015fi Rom\u00e2nia, care produc lactate \u015fi sucuri naturale.<\/p>\n
\n <\/p>\n","protected":false},"excerpt":{"rendered":"
Produc\u0103torul de lactate Olympus Dairy Industry continu\u0103 strategia local\u0103 de dezvoltare \u015fi \u00ee\u015fi propune ca principal obiectiv pentru anul 2013 majorarea cu peste 20% a cifrei de afaceri, p\u00e2n\u0103 la 55 de milioane de euro. Aceast\u0103 cre\u015ftere va fi sus\u0163inut\u0103 prin consolidarea re\u0163elei na\u0163ionale de distribu\u0163ie, precum \u015fi prin lansarea de produse noi, \u00een premier\u0103 pentru pia\u0163a local\u0103 de lactate.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[246,7718,23444],"class_list":["post-76417","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-crestere","tag-lactate","tag-olympus"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/76417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=76417"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/76417\/revisions"}],"predecessor-version":[{"id":89848,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/76417\/revisions\/89848"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=76417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=76417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=76417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}