Mare parte dintre actori, c\u00e2nt\u0103re\u0163i sau alte celebrit\u0103\u0163i doresc s\u0103-\u015fi asocieze numele cu un parfum, pentru ajutorul pe care li-l poate da acesta la construirea brandului personal, scrie The New York Times. Pe pia\u0163\u0103 se g\u0103sesc parfumuri de care se leag\u0103 numele unor staruri ca Jennifer Lopez, Sarah Jessica Parker sau Gwen Stefani, Lady Gaga ori Rihanna, dar \u015fi al artistei specializate \u00een tatuaje Kat von D or al lui Nicole Polizzi (Snooki din reality show-ul “Jersey Shore”).<\/p>\n
Parfumurile vedetelor se promoveaz\u0103 prin participarea la anumite evenimente, prin intermediul social media, prin \u015ftiri sau publicitate, iar acolo unde este posibil, lansarea unui astfel de produs este aranjat\u0103 s\u0103 coincid\u0103 cu lansarea unui proiect \u00een care a fost implicat\u0103 vedeta, cum ar fi apari\u0163ia unui nou album.<\/p>\n
V\u00e2nz\u0103rile de astfel de parfumuri sunt foarte bune, rivaliz\u00e2nd uneori cu cele ale unor m\u0103rci de la case cu tradi\u0163ie \u00een domeniu ca Herm\u00e8s sau Prada, chiar dac\u0103 vedeta care l-a lansat nu este una de top, ca \u00een cazul actri\u0163ei Kate Walsh din seriale ca “Private Practice” sau “Grey’s Anatomy” cu al s\u0103u “Boyfriend”.<\/p>\n
Infla\u0163ia de parfumuri asociate celebrit\u0103\u0163ilor le face \u00eens\u0103 succesul efemer: fiindc\u0103 nu pot concura cu ceva de talia unui Chanel no.5, mereu e nevoie s\u0103 fie lansate altele. A\u015fa se face c\u0103 deja exist\u0103 14 parfumuri Paris Hilton \u00een cei opt ani care au trecut de la punerea \u00een v\u00e2nzare a primului astfel de produs, 11 de la Britney Spears ori 18 de la Jennifer Lopez.<\/p>\n","protected":false},"excerpt":{"rendered":"
Asocierea dintre o celebritate \u015fi un parfum \u00eei d\u0103dea c\u00e2ndva acestuia din urm\u0103 o not\u0103 de elegan\u0163\u0103 \u015fi distinc\u0163ie, care atr\u0103gea cump\u0103r\u0103torii. De la o vreme \u00eens\u0103 mai toate vedetele, indiferent de c\u00e2t de pu\u0163ine reu\u015fite care s\u0103 le aduc\u0103 \u00een aten\u0163ia publicului au la activ, vor s\u0103 lanseze propriul lor parfum, cre\u00e2nd o adev\u0103rat\u0103 infla\u0163ie pe aceast\u0103 pia\u0163\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3834],"tags":[21187,30694,19247,206,7178,6083,23821,7230],"class_list":["post-76311","post","type-post","status-publish","format-standard","hentry","category-lifestyle","tag-britney-spears","tag-jennife-lopez","tag-lady-gaga","tag-lifestyle","tag-marketing","tag-parfum","tag-rihanna","tag-vedete"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/76311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=76311"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/76311\/revisions"}],"predecessor-version":[{"id":89743,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/76311\/revisions\/89743"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=76311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=76311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=76311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}