{"id":76243,"date":"2013-01-03T21:00:00","date_gmt":"2013-01-03T21:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=76243"},"modified":"2026-04-03T09:56:27","modified_gmt":"2026-04-03T09:56:27","slug":"povestea-elvetianului-jaques-reber-fostul-manager-al-nestle-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=76243","title":{"rendered":"Povestea elve\u0163ianului Jaques Reber, fostul manager al Nestl\u00e9 Rom\u00e2nia"},"content":{"rendered":"<p>Jaques Reber lucreaz\u0103 de peste 20 de ani \u00een cadrul companiei elve\u0163iene \u015fi \u015fi-a \u00eenceput cariera \u00een departamentul financiar al acesteia. Fost director al diviziei de ap\u0103 \u00eembuteliat\u0103 a grupului, el a fost implicat \u015fi \u00een proiectul de achizi\u0163ie a apelor minerale Perrier \u00een 1992. Portofoliul local al companiei cuprinde m\u0103rci precum Joe, Kit Kat, N\u00e9scafe \u015fi Maggi. M\u0103rturisea anterior c\u0103 \u00een Rom\u00e2nia nu-i place faptul c\u0103 lipse\u015fte infrastructura, acesta fiind un punct slab al \u0163\u0103rii \u00een general \u00een ochii investitorilor, deoarece infrastructura slab dezvoltat\u0103 genereaz\u0103 costuri mari de transport ale m\u0103rfurilor \u00eentre grani\u0163e. Un alt dezavantaj, constata Reber, este faptul c\u0103 oamenii au obi\u015fnuin\u0163a de a transforma toate pre\u0163urile \u00een euro, punct\u00e2nd c\u0103 at\u00e2t timp c\u00e2t v\u00e2nz\u0103rile companiei pe care o conduce sunt \u00een lei, el va lua mereu \u00een considerare aceste cifre. Nestl\u00e9 export\u0103 acum cam o treime din produc\u0163ia fabricii pe care o opereaz\u0103 la Timi\u015foara, \u00een condi\u0163iile \u00een care \u00een 2008 procentul era de trei ori mai mic. \u00cen fabrica de la Timi\u015foara, Nestl\u00e9 produce brandul Joe, napolitanele Nesquick, sunt ambalate cafeaua solubil\u0103 \u015fi specialit\u0103\u0163ile Nescaf\u00e9.<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<p><a href=\"http:\/\/www.businessmagazin.ro\/lideri\/cine-sunt-cei-mai-admirati-ceo-din-romania-10285556\"><img loading=\"lazy\" decoding=\"async\" width=\"403\" height=\"30\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/10317825\/4\/banda-2.jpg?width=403&#038;height=30\" alt=\"\" \/><\/a><\/p>\n<hr \/>\n<p>Business Magazin a lansat luni, 12 noiembrie 2012, <a href=\"http:\/\/www.businessmagazin.ro\/lideri\/cine-sunt-cei-mai-admirati-ceo-din-romania-10285556\">a treia editie a catalogului<\/a> 100 CEI MAI ADMIRATI CEO DIN ROMANIA. <a href=\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/top-100-cei-mai-admirati-ceo-din-romania-editia-2012-anuar-10283483\">Detalii aici.<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/10317825\/2\/admirati-2012-copy.jpg?width=700&#038;height=525\" alt=\"\" \/><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Managerul elve\u0163ian a fost numit la conducerea Nestl\u00e9 Rom\u00e2nia \u00een 2009, dup\u0103 ce a acumulat experien\u0163\u0103 \u00een pie\u0163e precum Portugalia, Fran\u0163a, Japonia \u015fi Elve\u0163ia.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[19511,11193,535,30653],"class_list":["post-76243","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-cei-mai-admirati-ceo-din-romania","tag-jaques-reber","tag-lideri","tag-nestle-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/76243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=76243"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/76243\/revisions"}],"predecessor-version":[{"id":89674,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/76243\/revisions\/89674"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=76243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=76243"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=76243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}