{"id":76218,"date":"2013-01-03T14:00:00","date_gmt":"2013-01-03T14:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=76218"},"modified":"2026-04-03T09:55:33","modified_gmt":"2026-04-03T09:55:33","slug":"dan-minulescu-se-afla-in-topul-importatorilor-si-distribuitorilor-de-produse-cu-temperaturi-controlate","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=76218","title":{"rendered":"Dan Minulescu se afl\u0103 \u00een topul importatorilor \u015fi distribuitorilor de produse cu temperaturi controlate"},"content":{"rendered":"<p>Compania a avut anul trecut afaceri de 96 de milioane de euro, \u00een u\u015foar\u0103 sc\u0103dere fa\u0163\u0103 de 2010. &#8220;\u00cen condi\u0163iile unui mediu de afaceri pe care l-a\u015f denumi ostil, apetitul nostru de cre\u015ftere a businessului r\u0103m\u00e2ne \u00een via\u0163\u0103 sau cre\u015fte \u00een intensitate. Avem c\u00e2teva proiecte, de dimensiuni mari, pe care ne-am propus s\u0103 le realiz\u0103m \u00een perioada urm\u0103toare \u015fi cred c\u0103 nu vor trece neobservate \u00een peisajul retailului alimentar rom\u00e2nesc&#8221;, declara proprietarul Macromex la \u00eenceputul anului.<\/p>\n<p>Dan Minulescu a pus bazele Macromex \u00eentr-o perioad\u0103 \u00een care creditele bancare erau aproape inaccesibile (1994), cu 2.000 de dolari \u00eemprumuta\u0163i de la prieteni. A absolvit Facultatea de Automatic\u0103 din cadrul Politehnicii (Bucure\u015fti), iar \u00eenceputurile Macromex au fost ca o mic\u0103 firm\u0103 de angros, cea mai mare parte a v\u00e2nz\u0103rilor intermediate fiind reprezentat\u0103 de carnea de pui. Cele mai mari dificult\u0103\u0163i, care l-au determinat chiar s\u0103 se g\u00e2ndeasc\u0103 s\u0103 renun\u0163e, le-a \u00eent\u00e2mpinat \u00een perioada 2001-2002, c\u00e2nd a pierdut mul\u0163i bani din pricina deprecierii leului.<\/p>\n<p>Evolu\u0163ia companiei a fost legat\u0103 de fructificarea unor oportunit\u0103\u0163i, care erau destul de numeroase, iar un exemplu este extinderea re\u0163elelor moderne de comer\u0163 (ca Metro, Selgros, Carrefour sau Billa). \u00cen plus, firma a demarat activit\u0103\u0163i \u00een segmentul convenience, viz\u00e2nd benzin\u0103riile, chio\u015fcurile \u015fi magazinele de cartier. De-a lungul anilor a v\u00e2ndut dou\u0103 dintre diviziile companiei &#8211; Macromex Convenience, \u00een 2005, c\u0103tre compania german\u0103 Lekkerland \u015fi divizia de v\u00e2nz\u0103ri a preparatelor din carne, \u00een 2001, c\u0103tre Campofrio.<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<\/p>\n<p><a href=\"http:\/\/www.businessmagazin.ro\/lideri\/cine-sunt-cei-mai-admirati-ceo-din-romania-10285556\"><img loading=\"lazy\" decoding=\"async\" width=\"403\" height=\"30\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/10317825\/4\/banda-2.jpg?width=403&#038;height=30\" alt=\"\" \/><\/a><\/p>\n<hr \/>\n<p>Business Magazin a lansat luni, 12 noiembrie 2012, <a href=\"http:\/\/www.businessmagazin.ro\/lideri\/cine-sunt-cei-mai-admirati-ceo-din-romania-10285556\">a treia editie a catalogului<\/a> 100 CEI MAI ADMIRATI CEO DIN ROMANIA. <a href=\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/top-100-cei-mai-admirati-ceo-din-romania-editia-2012-anuar-10283483\">Detalii aici.<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/10317825\/2\/admirati-2012-copy.jpg?width=700&#038;height=525\" alt=\"\" \/><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De mai mul\u0163i ani, compania cl\u0103dit\u0103 de Dan Minulescu \u00een 18 ani de\u0163ine primul loc \u00een topul importatorilor \u015fi distribuitorilor de produse cu temperaturi controlate de pe pia\u0163a rom\u00e2neasc\u0103.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[19511,30638,535,14334],"class_list":["post-76218","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-cei-mai-admirati-ceo-din-romania","tag-dan-minulescu","tag-lideri","tag-macromex"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/76218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=76218"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/76218\/revisions"}],"predecessor-version":[{"id":89649,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/76218\/revisions\/89649"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=76218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=76218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=76218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}