{"id":75862,"date":"2012-12-18T17:18:45","date_gmt":"2012-12-18T17:18:45","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=75862"},"modified":"2026-04-03T09:46:38","modified_gmt":"2026-04-03T09:46:38","slug":"retrospectiva-anului-economic-2012-retail-pasul-pe-loc","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=75862","title":{"rendered":"Retrospectiva anului economic 2012, RETAIL – Pasul pe loc"},"content":{"rendered":"

Prin aceast\u0103 mutare, francezii de la Auchan \u00eenghit o felie consistent\u0103 din pia\u0163\u0103, \u00een condi\u0163iile \u00een care comer\u0163ul modern de\u0163ine peste jum\u0103tate din v\u00e2nz\u0103rile din retail, cu o valoare estimat\u0103 la 32 de miliarde de euro pe an. “Ca green field nu prea mai e loc pe pia\u0163a hipermarketurilor. E deja aglomerat\u0103 \u015fi \u00een fiecare ora\u015f mare exist\u0103 cel pu\u0163in un hipermarket”, declara agen\u0163iei Mediafax Alexandru Vlad, vicepre\u015fedintele Asocia\u0163iei Marilor Re\u0163ele Comerciale din Rom\u00e2nia.<\/p>\n

Una peste alta, retailul a fost unul dintre cele mai dinamice sectoare \u00een acest an, m\u0103car prin prisma deschiderii de noi magazine, c\u0103ci revigorarea consumului \u015fi, implicit, cre\u015fterea v\u00e2nz\u0103rilor se las\u0103 \u00een continuare a\u015fteptat\u0103. Cu toate acestea, operatorii au pompat \u00een 2012 sume generoase pentru extindere, c\u00e2teva exemple fiind Mega Image, Billa \u015fi Carrefour. Sute de noi magazine, din toate zonele de retail – de la super \u015fi hipermarketuri, magazine de bricolaj, mobil\u0103 sau de \u00eembr\u0103c\u0103minte, au colorat \u015fi mai mult \u00een acest an harta retailului rom\u00e2nesc. Un ritm sus\u0163inut a men\u0163inut \u00een acest an Dedeman, afacere dezvoltat\u0103 de fra\u0163ii Adrian \u015fi Drago\u015f Pav\u0103l din Bac\u0103u. Re\u0163eaua a ajuns la 30 de unit\u0103\u0163i, dup\u0103 cele patru inaugur\u0103ri din acest an, iar v\u00e2nz\u0103rile vor dep\u0103\u015fi anul acesta pragul de jum\u0103tate de miliard de euro.<\/p>\n

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Cum puterea de cump\u0103rare \u00eens\u0103 n-a crescut defel, feliile \u00eengro\u015fate ale marilor comercian\u0163i se datoreaz\u0103 reducerii rulajelor competitorilor. Cel mai mult au avut de suferit, ca \u015fi \u00een anii trecu\u0163i, micii comercian\u0163i tradi\u0163ionali, a c\u0103ror pondere se reduce tot mai mult iar re\u0163elele continu\u0103 s\u0103 asimileze, s\u0103 \u00eenglobeze cea mai mare parte a spa\u0163iilor operate anterior de retailerii independen\u0163i. Pentru micii comercian\u0163i, un colac de salvare s-ar putea dovedi programul dezvoltat \u00een aceast\u0103 prim\u0103var\u0103 de Metro Cash & Carry. Programul “La Doi Pa\u015fi”, dezvoltat de comerciantul german, este un concept de franciz\u0103 menit s\u0103 sus\u0163in\u0103 micii comercian\u0163i independen\u0163i din comer\u0163ul tradi\u0163ional. Peste 500 de magazine de pe pia\u0163a rom\u00e2neasc\u0103 s-au al\u0103turat acestui program, circa 80 dintre acestea fiind deja func\u0163ionale dup\u0103 derularea proiectului pilot, conform reprezentan\u0163ilor companiei. O tendin\u0163\u0103 vizibil\u0103 \u00een r\u00e2ndul marilor re\u0163ele comerciale a fost \u00een acest an dezvoltarea parteneriatelor cu furnizori rom\u00e2ni, mai cu seam\u0103 \u00een privin\u0163a fructelor \u015fi legumelor, pentru care cump\u0103r\u0103torii \u00ee\u015fi manifest\u0103 o preferin\u0163\u0103 clar\u0103.<\/p>\n

C\u00c2T PRIVE\u015eTE PIA\u0162A CENTRELOR comerciale, 2012 a fost sub a\u015ftept\u0103ri. Dou\u0103 noi centre comerciale au fost inaugurate \u00een acest an – Palas din Ia\u015fi, \u00een luna mai, \u015fi Ploie\u015fti Shopping City, la jum\u0103tatea lunii noiembrie. De men\u0163ionat \u00een acest context este \u015fi \u00eentoarcerea lui Ali Ergun Ergen la c\u00e2rma opera\u0163iunilor Anchor Grup. Conform lui, grupul va investi 50 de milioane de euro pentru extinderea, renovarea din temelii \u015fi reconfigurarea Bucure\u015fti Mall (deschis \u00een 1999) \u015fi Plaza Rom\u00e2nia (inaugurat \u00een 2004).<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"

IN ACEST AN, cel mai important eveniment din pia\u0163a de retail a fost preluarea a 20 de hipermarketuri Real de c\u0103tre Auchan, \u00eentr-o tranzac\u0163ie care a avut loc recent, cea mai mare din retailul autohton.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7211],"tags":[235,16426,7933,399,30458],"class_list":["post-75862","post","type-post","status-publish","format-standard","hentry","category-comert","tag-business","tag-economic","tag-evenimente","tag-retail","tag-retrospectiva-2012"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/75862","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=75862"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/75862\/revisions"}],"predecessor-version":[{"id":89326,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/75862\/revisions\/89326"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=75862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=75862"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=75862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}