{"id":75837,"date":"2012-12-18T13:27:39","date_gmt":"2012-12-18T13:27:39","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=75837"},"modified":"2026-04-03T09:46:01","modified_gmt":"2026-04-03T09:46:01","slug":"retrospectiva-anului-economic-2012-itc-anul-emag-al-licitatiei-telecom-si-gadgeturilor","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=75837","title":{"rendered":"Retrospectiva anului economic 2012, IT&#038;C &#8211; Anul eMag, al licita\u0163iei  telecom \u015fi gadgeturilor"},"content":{"rendered":"<p>Achizi\u0163ia a 70% din eMag de c\u0103tre Naspers pentru 83 mil. dolari, prin care retailerul online a fost evaluat la aproximativ 119 mil. dolari, este cea mai mare tranzac\u0163ie \u00een care a fost implicat un juc\u0103tor din industria online local\u0103. eMag a fost evaluat\u0103 astfel cu un spectaculos multiplu de peste 70 al profitului net din 2011 (1,674 mil. dolari, conform datelor de la Ministerul de Finan\u0163e).<\/p>\n<p>La data v\u00e2nz\u0103rii c\u0103tre Naspers, eMag era controlat\u0103 de Iulian Stanciu, Radu Apostolescu (singurul fondator care a r\u0103mas \u00een companie) \u015fi Sebastian Ghi\u0163\u0103, ultimul ie\u015find prin aceast\u0103 tranzac\u0163ie din eMag. Ulterior tranzac\u0163iei cu Naspers, Iulian Stanciu a devenit \u015fi ac\u0163ionar unic al retailerului electroIT Flanco \u015fi al celui mai mare distribuitor IT&#038;C de pe pia\u0163\u0103, Network One Distribution prin preluarea ac\u0163iunilor de\u0163inute de Sebastian Ghi\u0163\u0103.<\/p>\n<p>Cel mai important eveniment de pe pia\u0163a de comunica\u0163ii &#8211; prin miza pe termen lung \u015fi sumele mari vehiculate &#8211; a fost licita\u0163ia prin care statul rom\u00e2n a v\u00e2ndut pentru 682 mil. euro licen\u0163e de comunica\u0163ii valabile p\u00e2n\u0103 \u00een 2029, inclusiv pentru tehnologia 4G. Lansat\u0103 cu mari a\u015ftept\u0103ri, licita\u0163ia nu a atras totu\u015fi niciun juc\u0103tor nou pe pia\u0163a local\u0103 de comunica\u0163ii, iar suma total\u0103 a fost sub estim\u0103ri, nefiind v\u00e2ndute toate licen\u0163ele. Licen\u0163ele, cump\u0103rate de Orange, Vodafone, Cosmote, RCS&#038;RDS \u015fi 2K Telecom, nu vor schimba raportul de for\u0163e de pe pia\u0163\u0103; procesul nu a scos la iveal\u0103 planuri majore &#8211; cum ar fi o abordare agresiv\u0103 a RCS&#038;RDS sau o competi\u0163ie dur\u0103 pe frecven\u0163e.<\/p>\n<p>Dac\u0103 pia\u0163a de software sau cea de laptopuri vor \u00eenregistra cel mai probabil o stagnare \u00een 2012, v\u00e2nz\u0103rile de tablete \u015fi smartphone-uri par a fi preg\u0103tite s\u0103 bat\u0103 un record; dar \u015fi gradul de dotare era foarte redus, iar pe pia\u0163\u0103 au ap\u0103rut \u015fi produse cu pre\u0163uri pornind de la c\u00e2teva zeci de euro. Pia\u0163a de tablete este a\u015fteptat\u0103 s\u0103 creasc\u0103 de patru ori \u00een acest an &#8211; la 160.000 de unit\u0103\u0163i, iar cea de smartphone-uri cu aproximativ 70%, la peste un milion de unit\u0103\u0163i.<\/p>\n<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pe o pia\u0163\u0103 dominat\u0103 de sc\u0103deri sau stagn\u0103ri ale afacerilor, s\u0103rac\u0103 \u00een tranzac\u0163ii \u015fi cu pu\u0163ine segmente \u00een expansiune, trei sunt evenimentele \/ tendin\u0163ele care au \u0163inut capul de afi\u015f al industriei: explozia v\u00e2nz\u0103rilor de gadgeturi (smartphone-uri \u015fi tablete), v\u00e2nzarea pachetului majoritar de ac\u0163iuni al eMag &#8211; cel mai mare retailer IT&#038;C online &#8211; \u015fi licita\u0163ia organizat\u0103 de stat pentru licen\u0163ele de comunica\u0163ii mobile valabile p\u00e2n\u0103 \u00een 2029.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4139],"tags":[235,16426,150,7933,30458],"class_list":["post-75837","post","type-post","status-publish","format-standard","hentry","category-it","tag-business","tag-economic","tag-energie","tag-evenimente","tag-retrospectiva-2012"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/75837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=75837"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/75837\/revisions"}],"predecessor-version":[{"id":89298,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/75837\/revisions\/89298"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=75837"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=75837"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=75837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}