News Outdoor Rom\u00e2nia de\u0163ine \u00een prezent aproximativ 12% din pia\u0163a de outdoor \u015fi este de asemenea membru fondator al Asocia\u0163iei Rom\u00e2ne pentru Publicitate Exterioar\u0103 (ROAA). Compania este prezent\u0103 pe pia\u0163a rom\u00e2neasc\u0103 din 1997, num\u0103r\u00e2ndu-se printre pionierii publicit\u0103\u0163ii stradale. News Outdoor Rom\u00e2nia (Geticaooh) de\u0163ine spa\u0163ii publicitare \u00een toat\u0103 \u0163ara, oferind acoperire \u00een peste 15 ora\u015fe, \u00eempreun\u0103 cu cea mai complet\u0103 re\u0163ea de panouri publicitare de pe drumurile na\u0163ionale. Compania este \u015fi prima companie de outdoor din Rom\u00e2nia care a lansat \u00een 2010 o platform\u0103 on-line dedicat\u0103 planific\u0103rii \u015fi achizi\u0163ion\u0103rii de panouri publicitare \u00een timp real.<\/p>\n
Noul nume, Geticaooh, vine \u00eempreun\u0103 cu o nou\u0103 identitate vizual\u0103 care p\u0103streaz\u0103 c\u00e2teva elemente cheie care men\u0163in \u00een prim plan experien\u0163a interna\u0163ional\u0103 de peste un deceniu a companiei, dar aduce \u00een plus \u015fi un element vizual autohton, cu ad\u00e2nci r\u0103d\u0103cini \u00een originile \u015fi tradi\u0163iile rom\u00e2ne\u015fti. Sfera, simbol al continuit\u0103\u0163ii \u015fi albastrul, care au f\u0103cut parte din imaginea companiei \u00een cei peste zece ani de provoc\u0103ri \u015fi succese, r\u0103m\u00e2n \u00een continuare elemente importante din noul logo.<\/p>\n
Conform datelor disponibile BRAT, ajustate cu estim\u0103rile agen\u0163iilor media \u015fi cu estim\u0103rile proprii, pia\u0163a de outdoor \u00een Rom\u00e2nia a ajuns la o valoare net\u0103 anual\u0103 de aproximativ 40 milioane Euro pentru anul 2012, \u00een u\u015foar\u0103 sc\u0103dere fa\u0163\u0103 de anul precedent. Potrivit actualelor semnale pentru anul 2013 pia\u0163a de outdoor se anun\u0163\u0103 \u00eentr-o u\u015foar\u0103 cre\u015ftere, \u00eentre 3% si 5%, cre\u015ftere datorat\u0103 infla\u0163iei costurilor (combustibil \u015fi electricitate).\n <\/p>\n","protected":false},"excerpt":{"rendered":"
News Outdoor Rom\u00e2nia, aflat\u0103 printre primele trei companii de profil \u00een pia\u0163a de outdoor din Rom\u00e2nia, devine Geticaooh, \u00eencep\u00e2nd cu 01 ianuarie 2013. Timp de peste zece ani, News Outdoor Rom\u00e2nia a f\u0103cut parte din News Outdoor Group, divizia de OOH media a gigantului News Corporation.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[30422,10183],"class_list":["post-75715","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-news-outdoor-group","tag-rebranding"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/75715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=75715"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/75715\/revisions"}],"predecessor-version":[{"id":89176,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/75715\/revisions\/89176"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=75715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=75715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=75715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}