{"id":75653,"date":"2012-12-13T15:00:00","date_gmt":"2012-12-13T15:00:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=75653"},"modified":"2026-04-03T09:41:16","modified_gmt":"2026-04-03T09:41:16","slug":"radu-florescu-este-unul-dintre-veteranii-pietei-de-publicitate-din-romania","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=75653","title":{"rendered":"Radu Florescu este unul dintre veteranii pie\u0163ei de publicitate din Rom\u00e2nia"},"content":{"rendered":"<p>\nAnterior a ocupat vreme de doi ani func\u0163ia de director of business development \u00een cadrul grupului de comunicare Centrade SUA \u015fi, din 1987 p\u00e2n\u0103 \u00een 1989, a fost commodity trader pentru Tricon, SUA. <a href=\"http:\/\/www.businessmagazin.ro\/lideri\/radu-florescu-12013563\">Radu Florescu<\/a> a \u00eenfiin\u0163at \u00een 1990 compania Centrade al\u0103turi de fra\u0163ii s\u0103i John \u015fi Nicholas Alexander. Trei ani mai t\u00e2rziu a urmat afilierea la re\u0163eaua interna\u0163ional\u0103 Saatchi &#038; Saatchi, obiectivele agen\u0163iei fiind de a gestiona conturile subsidiarei locale a companiei americane de bunuri de larg consum Procter &#038; Gamble, contul producatorului din industria alimentar\u0103 Masterfoods (Snickers, Mars), care s-a rebranduit \u00een Mars Rom\u00e2nia \u015fi cel al produc\u0103torului de \u0163igarete British American Tobacco (BAT), c\u00e2\u015ftigate prin intermediul re\u0163elei.<\/p>\n<p>\nGrupul Centrade a crescut de la o companie care oferea produc\u0163ie publicitar\u0103 (flyere, afi\u015fe, autocolante) cu 4-5 angaja\u0163i la un grup cu afaceri de peste 50 de milioane de euro. Mai mult, \u00een acest an Radu Florescu, pre\u015fedintele Uniunii Agen\u0163iilor de Publicitate din Rom\u00e2nia (UAPR), a fost reales pentru al doilea an consecutiv pre\u015fedinte al Comitetului Regional al Asocia\u0163iei Europene a Agen\u0163iilor de Publicitate pentru Europa Central\u0103 \u015fi de Est. Asocia\u0163ia acoper\u0103 Bulgaria, Croa\u0163ia, Cehia, Letonia, Lituania, Polonia, Rom\u00e2nia, Slovenia \u015fi Slovacia.<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n&nbsp;<\/p>\n<p>\n<a href=\"http:\/\/www.businessmagazin.ro\/lideri\/cine-sunt-cei-mai-admirati-ceo-din-romania-10285556\"><img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"30\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/10317825\/4\/banda-2.jpg?width=403&#038;height=30\" width=\"403\" \/><\/a><\/p>\n<hr \/>\n<p>\nBusiness Magazin a lansat luni, 12 noiembrie 2012, <a href=\"http:\/\/www.businessmagazin.ro\/lideri\/cine-sunt-cei-mai-admirati-ceo-din-romania-10285556\">a treia editie a catalogului<\/a> 100 CEI MAI ADMIRATI CEO DIN ROMANIA. <a href=\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/top-100-cei-mai-admirati-ceo-din-romania-editia-2012-anuar-10283483\">Detalii aici.<\/a><\/p>\n<p>\n<img loading=\"lazy\" decoding=\"async\" alt=\"\" height=\"525\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/10317825\/2\/admirati-2012-copy.jpg?width=700&#038;height=525\" width=\"700\" \/><\/p>\n<p>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Absolvent al School of Business la Boston College, licen\u0163iat \u00een marketing \u015fi finan\u0163e, membru fondator al Asocia\u0163iei Interna\u0163ionale de Advertising (IAA), Radu Florescu este CEO al Saatchi &#038; Saatchi Rom\u00e2nia din anul 1992.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[19511,535,13507,30397],"class_list":["post-75653","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-cei-mai-admirati-ceo-din-romania","tag-lideri","tag-radu-florescu","tag-saatchi-saatchi-romania"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/75653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=75653"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/75653\/revisions"}],"predecessor-version":[{"id":89114,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/75653\/revisions\/89114"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=75653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=75653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=75653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}