{"id":75538,"date":"2012-12-12T13:39:50","date_gmt":"2012-12-12T13:39:50","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=75538"},"modified":"2026-04-03T09:38:42","modified_gmt":"2026-04-03T09:38:42","slug":"elena-cremenescu-a-cladit-imperiul-elmiplant-pe-care-l-a-vandut-ulterior-cu-65-milioane-de-euro","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=75538","title":{"rendered":"Elena Cremenescu a cl\u0103dit imperiul Elmiplant pe care l-a v\u00e2ndut ulterior cu 6,5 milioane de euro"},"content":{"rendered":"<p>Firma se numea Elmi Prodfarm, plec\u00e2nd de la numele celor doi antreprenori (Elena \u015fi Mircea), iar marca a fost botezat\u0103 Elmiplant. Antreprenoarea este de p\u0103rere c\u0103 stilul \u00een care se conduce o afacere nu se poate face &#8220;din c\u0103r\u0163i&#8221;, ci &#8220;dup\u0103 cum sim\u0163i, dup\u0103 cum \u00ee\u0163i este felul, personalitatea, firea. Personal sunt convins\u0103 ca succesul oric\u0103rei afaceri depinde foarte mult de calitatea oamenilor pe care \u00eei alegi, de capacitatea liderului de a-\u015fi apropia angaja\u0163ii&#8221;. Ea spune c\u0103 are \u015fi acum al\u0103turi oamenii cu care a pornit afacerea. &#8220;Practic suntem o mare familie cu necazuri \u015fi bucurii pe care le \u00eemp\u0103rt\u0103\u015fim \u00eempreun\u0103. Acest lucru nu exclude responsabilitatea, seriozitatea, autoritatea fiec\u0103ruia ca mod de lucru.&#8221;<\/p>\n<p>Despre v\u00e2nzare, Elena Cremenescu spune c\u0103 &#8220;a fost cea mai dificil\u0103 decizie de luat, dar care s-a dovedit a fi foarte inspirat\u0103&#8221;. Pe de o parte, pentru c\u0103 odat\u0103 cu venirea crizei greu se mai \u00eencheie tranzac\u0163ii, iar cele pu\u0163ine care se finalizeaz\u0103 au valori mai mici. Iar pe de alt\u0103 parte, pentru c\u0103 dup\u0103 preluare, noii proprietari au avut fonduri disponibile pentru investi\u0163ii. Din 2008 &#8220;lucrez \u00een fiecare an la proiecte care se finalizeaz\u0103 cu produse Elmiplant noi, mai performante, inovatoare, mai bune&#8221;, spune creatoarea m\u0103rcii. \u015ei, nu \u00een ultimul r\u00e2nd, pentru c\u0103 dup\u0103 v\u00e2nzare Elena Cremenescu s-a putut concentra pe ceea ce \u00eei place cel mai mult: cercetarea.<\/p>\n<\/p>\n<\/p>\n<\/p>\n<p><a href=\"http:\/\/www.businessmagazin.ro\/lideri\/cine-sunt-cei-mai-admirati-ceo-din-romania-10285556\"><img loading=\"lazy\" decoding=\"async\" width=\"403\" height=\"30\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/10317825\/4\/banda-2.jpg?width=403&#038;height=30\" alt=\"\" \/><\/a><\/p>\n<hr \/>\n<p>Business Magazin a lansat luni, 12 noiembrie 2012, <a href=\"http:\/\/www.businessmagazin.ro\/lideri\/cine-sunt-cei-mai-admirati-ceo-din-romania-10285556\">a treia editie a catalogului<\/a> 100 CEI MAI ADMIRATI CEO DIN ROMANIA. <a href=\"http:\/\/www.businessmagazin.ro\/cataloage-bm\/top-100-cei-mai-admirati-ceo-din-romania-editia-2012-anuar-10283483\">Detalii aici.<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"525\" src=\"http:\/\/storage0.dms.mpinteractiv.ro\/media\/401\/341\/13166\/10317825\/2\/admirati-2012-copy.jpg?width=700&#038;height=525\" alt=\"\" \/><\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>De forma\u0163ie farmacist, Elena Cremenescu a reu\u015fit s\u0103 creeze, \u00eempreun\u0103 cu so\u0163ul s\u0103u, de la zero o afacere cu cosmetice pe care au v\u00e2ndut-o \u00een 2007 c\u0103tre grupul elen Sarantis, \u00eentr-o tranzac\u0163ie evaluat\u0103 la 6,5 milioane de euro.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3850],"tags":[19511,27361,535,8227],"class_list":["post-75538","post","type-post","status-publish","format-standard","hentry","category-lideri","tag-100-cei-mai-admirati-ceo-din-romania","tag-elena-cremenescu","tag-lideri","tag-sarantis"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/75538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=75538"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/75538\/revisions"}],"predecessor-version":[{"id":89017,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/75538\/revisions\/89017"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=75538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=75538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=75538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}