Heidi Chocolat a fost \u00eenfiin\u0163at\u0103 \u00een anul 1994 \u015fi a apar\u0163inut integral familiei elve\u0163iene L\u00e4derach, de\u0163in\u0103toare a Confiseur L\u00e4derach AG. Heidi Chocolat este situat\u0103 \u00een Pantelimon, l\u00e2ng\u0103 Bucure\u015fti \u015fi are peste 350 de angaja\u0163i. Compania este focusat\u0103 pe segmentul premium \u015fi \u00ee\u015fi comercializeaz\u0103 produsele sub brandul Heidi. Produsele Heidi sunt \u00een mare parte tablete de ciocolat\u0103, dar \u00een portofoliul produc\u0103torului sunt incluse, de asemenea, praline, batoane de ciocolat\u0103 \u015fi produse de sezon. Ciocolata Heidi este prezent\u0103 \u00een peste 40 de \u0163\u0103ri din \u00eentreaga lume.<\/p>\n
Portofoliul actual de produse al Kandia Dulce include Rom, M\u0103gura, Primola, Kandia, Laura, Novatini, Cremita, Sugus \u015fi Silvana. Av\u00e2nd deja o pozi\u0163ie de lider \u00een r\u00e2ndul produc\u0103torilor de ciocolat\u0103, biscui\u0163i \u015fi produse zaharoase, compania este focusat\u0103 pe segmentul mainstream at\u00e2t pe pia\u0163a din Rom\u00e2nia, c\u00e2t \u015fi \u00een pie\u0163ele externe unde este prezent\u0103 prin produsele sale. V\u00e2nzarea Heidi va permite \u00een acela\u015fi timp companiei Laederach s\u0103 se concentreze mai departe pe core business-ul s\u0103u, produc\u0163ia artizanal\u0103, dedicat\u0103 clien\u0163ilor specializa\u0163i \u015fi distributiei proprii \u00een magazinele de specialitate.<\/p>\n
Urmare a achizi\u0163ion\u0103rii, Heidi \u015fi Kandia vor r\u0103m\u00e2ne separate din punct de vedere opera\u0163ional. Actualele echipe de management ale celor dou\u0103 companii vor r\u0103m\u00e2ne neschimbate \u015fi vor raporta c\u0103tre KEX. Achizi\u0163ia este supus\u0103 aprob\u0103rii Consiliului Concuren\u0163ei.<\/p>\n","protected":false},"excerpt":{"rendered":"
Heidi Chocolat \u015fi Kandia Dulce vor deveni companii surori, \u00een proprietatea companiei nou create \u2013 KEX Confectionery S.A, dup\u0103 ce, L\u00e4derach a agreat cu de\u0163in\u0103torii Kandia Dulce S.A (\u201eKandia Dulce\u201d) v\u00e2nzarea Heidi.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[8297,28157,26191,30290],"class_list":["post-75435","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-ciocolata","tag-heidi","tag-kandia-dulce","tag-tranzacte"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/75435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=75435"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/75435\/revisions"}],"predecessor-version":[{"id":88918,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/75435\/revisions\/88918"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=75435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=75435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=75435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}