{"id":75347,"date":"2012-12-07T12:20:34","date_gmt":"2012-12-07T12:20:34","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=75347"},"modified":"2026-04-03T09:33:24","modified_gmt":"2026-04-03T09:33:24","slug":"modelul-de-afaceri-al-unui-fost-ofiter-din-armata-urss-care-a-devenit-miliardar-disciplina-de-fier-si-ofensiva-de-cucerire","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=75347","title":{"rendered":"Modelul de afaceri al unui fost ofi\u0163er din armata URSS care a devenit miliardar: disciplin\u0103 de fier \u015fi ofensiv\u0103 de cucerire"},"content":{"rendered":"<p>Sodrugestvo a \u00eenceput modest, ocup\u00e2ndu-se cu distribu\u0163ia de f\u0103in\u0103 de pe\u015fte \u015fi al\u0163i aditivi folosi\u0163i de produc\u0103torii de furaje. Dup\u0103 trei ani, compania lui Lutsenko, \u00eenregistrat\u0103 \u00een Luxemburg, de\u0163inea 42 de depozite r\u0103sp\u00e2ndite \u00een Comunitatea Statelor Independente (CSI), iar \u00een 1998 v\u00e2nz\u0103rile Sodrugestvo s-au ridicat la 150 milioane de dolari. Anul trecut, compania a raportat venituri de 1,7 miliarde de dolari \u015fi controla 33% din pia\u0163a rus\u0103 de \u015frot de soia, un aditiv furajer.<\/p>\n<p><a href=\"http:\/\/www.zf.ro\/business-international\/modelul-de-afaceri-al-unui-fost-ofiter-din-armata-urss-care-a-devenit-miliardar-disciplina-de-fier-si-ofensiva-de-cucerire-10375282\" target=\"_blank\">Mai multe pe zf.ro<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00cen 1993, Alexander Lutsenko a decis s\u0103 renun\u0163e la o carier\u0103 \u00een armata rus\u0103 pentru a pune \u00een practic\u0103 ceea ce a \u00eenv\u0103\u0163at \u00een timpul studiilor militare la Minsk: &#8220;Chiar \u015fi \u00een vremurile cele mai grele o afacere \u00een agricultur\u0103, dac\u0103 este administrat\u0103 cum trebuie, aduce mereu profit&#8221;. Descurajat \u00een cariera militar\u0103 de c\u0103derea Uniunii Sovietice, \u00een urma c\u0103reia soldele ofi\u0163erilor noii armate ruse s-au redus, Lutsenko \u015fi-a \u00eencercat norocul \u00een afaceri \u015fi \u00een 1994 a pus bazele companiei Sodrugestvo. \u00cen scurt timp afacerea a devenit unul din cei mai mari juc\u0103tori de pe pia\u0163a de aditivi alimentari din regiune, scrie Bloomberg.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[81,19788,7217,365],"class_list":["post-75347","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-afaceri","tag-disciplina","tag-management","tag-rusia"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/75347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=75347"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/75347\/revisions"}],"predecessor-version":[{"id":88831,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/75347\/revisions\/88831"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=75347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=75347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=75347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}