{"id":7452,"date":"2007-07-17T16:48:00","date_gmt":"2007-07-17T16:48:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=7452"},"modified":"2026-04-02T10:03:31","modified_gmt":"2026-04-02T10:03:31","slug":"in-the-spotlight-56","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=7452","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN lang=IT style=\"mso-ansi-language: IT\"><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\"><STRONG>IDEEA<\/STRONG>: Fulga include si elemente rationale pe langa cele emotionale<?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>CLIENT<\/STRONG>: Albalact<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>BRAND<\/STRONG>: Fulga<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\"><STRONG>AGENTIA<\/STRONG>: Publicis<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\"><STRONG>CANALE TV<\/STRONG>: TV, machete publicitare, presa scrisa pentru copii si mame<\/SPAN><\/P><\/SPAN><\/SPAN><SPAN lang=IT style=\"mso-ansi-language: IT\"><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\"><o:p>&nbsp;<\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\">Noua campanie Fulga<SPAN style=\"mso-spacerun: yes\">&nbsp; <\/SPAN>a fost realizata de Publicis si vine sa aniverseze cei trei ani pe care i-a implinit vacuta animata. Aceasta aniversare inseamna si extinderea de pe segmentul UHT pe segmentul lactatelor proaspete, cu iaurturile Fulga. <o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\"><\/SPAN>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\">Noua campanie de comunicare intareste notorietatea brandului Fulga cu intreg portofoliul sau, fara sa se limiteze la un anumit produs. In plus, campania introduce acele elemente rationale, eclipsate in vechile spoturi de argumentele emotionale si de personalitatea vacutei jucause. Elementele rationale sunt menite sa valorifice notorietatea marcii, dar si sa ii adauge argumente convingatoare de cumparare.<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\"><\/SPAN>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\">Campania dezvoltata de Publicis doreste sa completeze marca Fulga prin crearea unei platforme rationale, cu ajutorul conceptului denumit \u0084Truisme\u0093, iar<SPAN style=\"mso-spacerun: yes\">&nbsp; <\/SPAN>vacuta anunta \u0084M-am mai gandit&#8230;.\u0093.<\/SPAN><\/P><\/SPAN><\/o:p><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IDEEA: Fulga include si elemente rationale pe langa cele emotionale CLIENT: Albalact BRAND: Fulga AGENTIA: Publicis CANALE TV: TV, machete publicitare, presa scrisa pentru copii si mame &nbsp; Noua campanie Fulga&nbsp; a fost realizata de Publicis si vine sa aniverseze cei trei ani pe care i-a implinit vacuta animata. Aceasta aniversare inseamna si extinderea de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-7452","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7452","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7452"}],"version-history":[{"count":2,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7452\/revisions"}],"predecessor-version":[{"id":28734,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7452\/revisions\/28734"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7452"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7452"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7452"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}