{"id":7407,"date":"2007-07-10T14:05:00","date_gmt":"2007-07-10T14:05:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=7407"},"modified":"2026-04-02T10:02:25","modified_gmt":"2026-04-02T10:02:25","slug":"in-the-spotlight-55","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=7407","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN lang=PT-BR style=\"mso-ansi-language: PT-BR\"><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=PT-BR style=\"mso-ansi-language: PT-BR\"><STRONG>IDEEA<\/STRONG>: Traieste in armonie cu Electrolux<?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>CLIENT<\/STRONG>: ELECTROLUX<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>BRAND<\/STRONG>: Electrolux<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>AGENTIE<\/STRONG>: LOWE PR<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=PT-BR style=\"mso-ansi-language: PT-BR\"><STRONG>CANALE<\/STRONG>: TV, Internet<\/SPAN><\/P><\/SPAN><\/SPAN><SPAN lang=PT-BR style=\"mso-ansi-language: PT-BR\"><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=PT-BR style=\"mso-ansi-language: PT-BR\"><o:p>&nbsp;<\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=PT-BR style=\"mso-ansi-language: PT-BR\">Agentia Lowe a lansat campania de comunicare \u0084Electrocasnice care aduc armonie in bucataria ta\u0093 pentru Electrolux, punand in centru inovatia companiei, bucataria Distinctive Hosting. <o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=PT-BR style=\"mso-ansi-language: PT-BR\"><\/SPAN>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=PT-BR style=\"mso-ansi-language: PT-BR\">Noua campanie de comunicare Electrolux incurajeaza consumatorii sa devina actori pe scena bucatariei. Campania beneficiaza de un spot TV si o campanie de Internet pe portaluri relevante. <o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=PT-BR style=\"mso-ansi-language: PT-BR\"><\/SPAN>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=PT-BR style=\"mso-ansi-language: PT-BR\">Protagonista campaniei este bucataria Distinctive Hosting creata conform noii filozofii Electrolux &#8211; Global Design. Astfel, in cadrul acestei filozofii au aparut trei game de produse care corespund dorintelor consumatorilor in functie de cerinte: Insight, Inspire si Intuition.<SPAN style=\"mso-spacerun: yes\">&nbsp; <\/SPAN><\/SPAN><SPAN lang=IT style=\"mso-ansi-language: IT\">Spotul TV a fost filmat la Praga, iar campania de Internet include un joc distractiv \u0084Muzica bucatariei tale\u0093.<\/SPAN><\/P><\/SPAN><\/o:p><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IDEEA: Traieste in armonie cu Electrolux CLIENT: ELECTROLUX BRAND: Electrolux AGENTIE: LOWE PR CANALE: TV, Internet &nbsp; Agentia Lowe a lansat campania de comunicare \u0084Electrocasnice care aduc armonie in bucataria ta\u0093 pentru Electrolux, punand in centru inovatia companiei, bucataria Distinctive Hosting. &nbsp; Noua campanie de comunicare Electrolux incurajeaza consumatorii sa devina actori pe scena bucatariei. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-7407","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7407","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7407"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7407\/revisions"}],"predecessor-version":[{"id":28675,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7407\/revisions\/28675"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7407"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7407"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7407"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}