{"id":7276,"date":"2007-06-26T13:07:00","date_gmt":"2007-06-26T13:07:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=7276"},"modified":"2026-04-02T09:58:43","modified_gmt":"2026-04-02T09:58:43","slug":"in-the-spotlight-54","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=7276","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN lang=IT style=\"mso-ansi-language: IT\"><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\"><STRONG>Ideea<\/STRONG>: Fiecare bucurie este mai mare atunci cand o impartasesti cu cei dragi<?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client<\/STRONG>: Orange <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Brand<\/STRONG>: <st1:City w:st=\"on\"><st1:place w:st=\"on\">Orange<\/st1:place><\/st1:City> <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\"><STRONG>Agentia<\/STRONG>: Leo Burnett<o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\"><STRONG>Canale<\/STRONG>: TV, presa scrisa, radio, panotaj stradal si materiale pentru punctele de vanzare <\/SPAN><\/P><\/SPAN><\/SPAN><SPAN lang=IT style=\"mso-ansi-language: IT\"><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\"><o:p>&nbsp;<\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\">Leo Burnett a realizat campania \u0084Orange Young\u0093 &#8211; un nou program ce ofera tinerilor abonati si utilizatorilor de cartele PrePay o noua gama de facilitati &#8211; conceputa in jurul ideii ca fiecare bucurie este mai mare atunci cand o impartasesti cu cei dragi. Emilian Arsenoaiei, Creative Director al Leo Burnett, declara: \u0084E o poveste simpla despre lucruri care se pot intampla doar intre prieteni, o poveste spusa, speram noi, cu charisma\u0093. <o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\"><\/SPAN>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\">Mesajul \u0084castiga impreuna cu prietenii\u0093 a fost pus in valoare cu executii pentru TV, presa, radio, panotaj stradal si materiale pentru punctele de vanzare. Pentru executia TV, agentia a continuat platforma de comunicare dezvoltata de Orange impreuna cu Wieden &#038; Kennedy Londra. Spotul TV din cadrul campaniei este o premiera pentru Romania, fiind realizat in intregime folosind personaje-jucarie. Utilizarea tehnicii \u0084stop-frame\u0093 creeaza un stil vizual foarte modern si inovator, extrem de apreciat in randul tinerilor. <SPAN style=\"mso-tab-count: 1\">&nbsp;&nbsp; <\/SPAN><\/SPAN><\/P><\/SPAN><\/o:p><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Fiecare bucurie este mai mare atunci cand o impartasesti cu cei dragi Client: Orange Romania Brand: Orange Agentia: Leo Burnett Canale: TV, presa scrisa, radio, panotaj stradal si materiale pentru punctele de vanzare &nbsp; Leo Burnett a realizat campania \u0084Orange Young\u0093 &#8211; un nou program ce ofera tinerilor abonati si utilizatorilor de cartele PrePay [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-7276","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7276","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7276"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7276\/revisions"}],"predecessor-version":[{"id":28545,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7276\/revisions\/28545"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7276"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7276"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7276"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}