{"id":7213,"date":"2007-06-19T18:33:00","date_gmt":"2007-06-19T18:33:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=7213"},"modified":"2007-06-19T18:33:00","modified_gmt":"2007-06-19T18:33:00","slug":"in-the-spotlight-53","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=7213","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P align=justify><STRONG>Ideea<\/STRONG>: COSMOTE este alaturi de tine<BR><STRONG>Client<\/STRONG>: COSMOTE Romania<BR><STRONG>Brand<\/STRONG>: COSMOTE <BR><STRONG>Agentia<\/STRONG>: Cohn &#038; Jansen \/ Ashley &#038; Holmes<BR><STRONG>Canale<\/STRONG>: TV, presa scrisa, outdoor, Internet, BTL, initiative de PR<BR><BR><\/SPAN><SPAN class=text>Dupa un an si jumatate pe piata din Romania, in care compania \u0084in touch with life&#8221; a fost conectata la nevoile consumatorilor, Cosmote lanseaza o noua campanie de imagine si un nou slogan: \u0084Alaturi de tine\u0093.<BR><BR>\u0084Inspirata din viata de zi cu zi a romanilor, noua campanie de imagine urmareste sa intareasca legatura emotionala cu acestia si sa pozitioneze brandul Cosmote ca fiind alaturi de ei, un partener de nadejde in toate momentele vietii\u0093, spune Costas Kapetanopoulos, director de marketing si comunicare al Cosmote. Noua campanie beneficiaza de o melodie originala, \u0084Alaturi de tine\u0093, compusa si interpretata special pentru Cosmote de Proconsul. <BR><BR>Prin noul slogan in limba romana si prin imagini specifice vietii cotidiene a romanilor, campania aduce Cosmote mai aproape de romani, imprumutand cateva dintre calitatile care ii caracterizeaza pe acestia: optimism, umor, bunatate, grija fata de cei din jur etc.<BR><BR>Campania \u0084Alaturi de tine\u0093 va fi difuzata pana la sfarsitul anului prin intermediul principalelor canale de comunicare precum TV, presa scrisa, Internet, outdoor, activitati BTL si initiative de PR.&nbsp; <\/P><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: COSMOTE este alaturi de tineClient: COSMOTE RomaniaBrand: COSMOTE Agentia: Cohn &#038; Jansen \/ Ashley &#038; HolmesCanale: TV, presa scrisa, outdoor, Internet, BTL, initiative de PRDupa un an si jumatate pe piata din Romania, in care compania \u0084in touch with life&#8221; a fost conectata la nevoile consumatorilor, Cosmote lanseaza o noua campanie de imagine si [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-7213","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7213"}],"version-history":[{"count":0,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7213\/revisions"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7213"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7213"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}