{"id":7152,"date":"2007-06-12T13:40:00","date_gmt":"2007-06-12T13:40:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=7152"},"modified":"2026-04-02T09:56:03","modified_gmt":"2026-04-02T09:56:03","slug":"in-the-spotlight-51","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=7152","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea<\/STRONG>: Ursus sarbatoreste fiecare succes<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client<\/STRONG>: Ursus Breweries<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Brand<\/STRONG>: Ursus<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentia<\/STRONG>: Publicis <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Canale<\/STRONG>: cinema, TV<\/P><\/SPAN><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Ursus Premium lanseaza un nou spot TV continuand <st1:place w:st=\"on\"><st1:State w:st=\"on\">campania<\/st1:State><\/st1:place> de \u0084premiumizare\u0093 a marcii. Noul spot TV dezvoltat de Publicis <st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region> ofera o noua interpretare a conceptului creativ de sarbatorire a bucuriei fiecarui succes, concept adoptat de Ursus inca de anul trecut. <SPAN lang=IT style=\"mso-ansi-language: IT\">Este povestea unui tanar care are curajul sa-si urmeze visul pana la capat, chiar daca acesta este unul neobisnuit: el isi propune sa intreaca tunetul. <o:p><\/o:p><\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\"><\/SPAN>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><SPAN lang=IT style=\"mso-ansi-language: IT\">Filmarile s-au desfasurat impreuna cu casa de productie Multimedia Est pe parcursul a trei zile in Romania si Ucraina. In Ucraina s-a filmat intr-o baza militara langa Kiev. Legendele urbane cu si despre ucraineni s-au dovedit a fi pura fictiune si toti cei care au ajutat la filmare au fost cu adevarat profesionisti. <\/SPAN><\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Ursus sarbatoreste fiecare succes Client: Ursus Breweries Brand: Ursus Agentia: Publicis Romania Canale: cinema, TV &nbsp; Ursus Premium lanseaza un nou spot TV continuand campania de \u0084premiumizare\u0093 a marcii. Noul spot TV dezvoltat de Publicis Romania ofera o noua interpretare a conceptului creativ de sarbatorire a bucuriei fiecarui succes, concept adoptat de Ursus inca [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-7152","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7152"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7152\/revisions"}],"predecessor-version":[{"id":28443,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7152\/revisions\/28443"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}