{"id":7075,"date":"2007-05-29T14:10:00","date_gmt":"2007-05-29T14:10:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=7075"},"modified":"2026-04-02T09:53:55","modified_gmt":"2026-04-02T09:53:55","slug":"in-the-spotlight-50","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=7075","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea<\/STRONG>: Mai tii minte inghetata \u0084pachet de unt\u0093?<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client<\/STRONG>: Napoca<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Brand<\/STRONG>: Napoca<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentia<\/STRONG>: Ogilvy &#038; Mather<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Canale<\/STRONG>: TV<\/P><\/SPAN><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Inghetata Napoca, existenta in <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region> inca din anii \u009160, are acum spot TV, produs de Ogilvy &#038; Mather. \u0084Prin acest spot TV am incercat sa construim identitatea brandului, punand accent pe nostalgia copilariei, pe latura emotionala, lasand in plan secundar beneficiul functional, gustul bun al inghetatei\u0093, spune Daniela Dorca, Brand Manager al Napoca. Ideea creativa este aceea ca inghetata Napoca face parte din amintirile copilariei, alaturi de painea cu unt si gem de prune, de tricourile cu \u0084Cutezatorii\u0093 sau de bicicleta \u0084Pegas\u0093. Astfel, spotul TV vorbeste despre inghetata Napoca dintr-o perspectiva \u0084istorica\u0093. In urma cu aproximativ 20 de ani, printr-un simplu accident, un pusti transforma inghetata la \u0084pachet de unt\u0093 in prima inghetata pe bat din Romania. Spotul se adreseaza adultilor cu varste cuprinse intre 18 si 40 de ani, din zona urbana, in principal celor intre 25-35 ani. Acesta va fi urmat in vara de o campanie neconventionala, care va cuprinde doua componente: outdoor si Internet.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Mai tii minte inghetata \u0084pachet de unt\u0093? Client: Napoca Brand: Napoca Agentia: Ogilvy &#038; Mather Canale: TV &nbsp; Inghetata Napoca, existenta in Romania inca din anii \u009160, are acum spot TV, produs de Ogilvy &#038; Mather. \u0084Prin acest spot TV am incercat sa construim identitatea brandului, punand accent pe nostalgia copilariei, pe latura emotionala, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-7075","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7075"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7075\/revisions"}],"predecessor-version":[{"id":28368,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7075\/revisions\/28368"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}