{"id":7054,"date":"2007-05-29T12:03:00","date_gmt":"2007-05-29T12:03:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=7054"},"modified":"2026-04-02T09:53:22","modified_gmt":"2026-04-02T09:53:22","slug":"strategiile","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=7054","title":{"rendered":"Strategiile"},"content":{"rendered":"<p><P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Fiecare dintre companiile nationale est-europene de traditie (infiintate toate in anii \u009150 sau chiar mai devreme) se bucura de avantajul unui brand bine asezat in constiinta clientilor. Pe langa acesta, care le asigura inca o buna parte din cota de piata, fiecare companie si-a cautat un mod in care sa se diferentieze de ceilalti in contextul globalizarii pietei. <\/P><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>CSA<\/STRONG>. Conform statisticilor dupa numarul de bilete vandute, CSA este primul operator din Europa Centrala si de Est. Acesta a castigat cota de piata facand din Praga un hub, dar si din cresterea turismului in si din Cehia, precum si din lipsa unei competitii acerbe low-cost.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>MALEV<\/STRONG>. Desi a atins razant falimentul, compania ungara se bazeaza pe transformarea Budapestei intr-un punct de legatura intre Est (Rusia si <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:place w:st=\"on\">Eurasia<\/st1:place>) si Vest (Europa de Vest si rutele transatlantice). <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><st1:place w:st=\"on\"><\/st1:place>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><st1:place w:st=\"on\"><STRONG>LOT<\/STRONG><\/st1:place>. Avantajele companiei nationale poloneze sunt piata interna dezvoltata (numarul mare de locuitori si faptul ca sapte aeroporturi interne raporteaza peste 100.000 de pasageri anual) si strategia: si-a creat propria divizie low-cost pentru a contracara competitia.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>TAROM<\/STRONG>. Cu cei mai putini pasageri transportati, TAROM se bazeaza pe puterea brandului si pe o piata interna cu o crestere buna.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fiecare dintre companiile nationale est-europene de traditie (infiintate toate in anii \u009150 sau chiar mai devreme) se bucura de avantajul unui brand bine asezat in constiinta clientilor. Pe langa acesta, care le asigura inca o buna parte din cota de piata, fiecare companie si-a cautat un mod in care sa se diferentieze de ceilalti in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[510],"tags":[6305],"class_list":["post-7054","post","type-post","status-publish","format-standard","hentry","category-actualitate","tag-strategiile"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7054"}],"version-history":[{"count":3,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7054\/revisions"}],"predecessor-version":[{"id":83540,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/7054\/revisions\/83540"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}