{"id":6967,"date":"2007-05-22T14:21:00","date_gmt":"2007-05-22T14:21:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=6967"},"modified":"2026-04-02T09:50:48","modified_gmt":"2026-04-02T09:50:48","slug":"in-the-spotlight-49","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=6967","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea<\/STRONG>: Tuborg are un nou ambalaj<SPAN style=\"mso-spacerun: yes\">&nbsp; <\/SPAN><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client<\/STRONG>: URBB <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Brand<\/STRONG>: Tuborg<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentia<\/STRONG>: Graffiti BBDO<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Canale<\/STRONG>: TV<\/P><\/SPAN><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>S-ar putea sa-ti placa prea mult noua sticla Tuborg. Mai ales daca esti un tip ca Martin, care face obsesii din lucrurile ce-i plac, explica Adina Basag, copywriter, conceptul creativ al ultimului spot Tuborg. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Prin intermediul lui Martin, un personaj ciudat, dar simpatic, spotul pune accentul pe schimbarile produse in ceea ce priveste aspectul sticlei &#8211; culoarea verde si eticheta transparenta), dar si pe avantajul competitiv existent, tubycapul. Martin apeleaza la lucruri absurde pentru a-si exprima pasiunea. Dar pentru ca o face cu atata naturalete si convingere, povestea lui cucereste.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>\u0084Este o schimbare de ambalaj care isi doreste sa tina pasul cu preferintele consumatorilor de Tuborg\u0093, afirma Anca Iulia Calin, Account Director. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Filmarea spotului s-a realizat in doua zile in diferite locuri &#8211; un club din Bucuresti, un mall si un complex hotelier &#8211; sub semnatura regizorului Radu Muntean si a lui Tudor Lucaciu pentru imagine.<\/P><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Tuborg are un nou ambalaj&nbsp; Client: URBB Romania Brand: Tuborg Agentia: Graffiti BBDO Canale: TV &nbsp; S-ar putea sa-ti placa prea mult noua sticla Tuborg. Mai ales daca esti un tip ca Martin, care face obsesii din lucrurile ce-i plac, explica Adina Basag, copywriter, conceptul creativ al ultimului spot Tuborg. &nbsp; Prin intermediul lui [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-6967","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6967"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6967\/revisions"}],"predecessor-version":[{"id":28261,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6967\/revisions\/28261"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6967"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}