{"id":6927,"date":"2007-05-15T17:01:00","date_gmt":"2007-05-15T17:01:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=6927"},"modified":"2026-04-02T09:49:44","modified_gmt":"2026-04-02T09:49:44","slug":"inghesuiala-la-ad%c2%92or","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=6927","title":{"rendered":"Inghesuiala la Ad\u0092Or"},"content":{"rendered":"<p><P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Douazeci si cinci de agentii si 361 de lucrari participa la editia de anul acesta a festivalului Ad\u0092Or, inregistrandu-se astfel cel mai mare numar de inscrieri din ultimii trei ani.<BR><BR><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>Recordul de inscrieri confirma cresterea pe care o inregistreaza piata de publicitate din <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region> in ultima perioada. Ramane ca acest lucru sa fie confirmat si de numarul de premii. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Printul si media creativa par cele mai generoase sectiuni la capitolul creativitate. Astfel, categoriile cu cele mai multe inscrieri sunt: Cel mai bun ad de presa (23 de inscrieri), Cel mai bun print in categoria Divertisment (23 de inscrieri) si Colaterale &#8211; Innovative Media (20). Cele mai multe lucrari au fost inscrise de Leo Burnett &#038; Target (95 de lucrari), GMP (36 de inscrieri si 9 elemente suplimentare) si Publicis (30 de inscrieri si 5 elemente suplimentare).<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><BR>La editia de anul acesta exista si categorii la care nu au fost inscrise lucrari in concurs si anume: Cel mai bun spot TV la categorii precum<SPAN style=\"mso-spacerun: yes\">&nbsp; <\/SPAN>Autovehicule si accesorii auto; Electronice si electrocasnice; Produse de intretinere casnica; Produse cosmetice si farmaceutice; Autopromovare; Cel mai bun spot TV la categoria Necontractate; Cel mai bun print la categoria Necontractate. Acestea sunt compensate de noutatile festivalului printre care se numara includerea sectiunii \u0084Cea mai buna promovare online\u0093 alaturi de sectiunile traditionale. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><BR>Inscrierile vor fi afisate pe www.ador.ro si pot fi comentate liber, pe blog. Punctul de atractie al festivalului raman seminariile, unde anul acesta vor fi prezenti John Pallant, EMEA Regional Creative Director &#8211; Saatchi &#038; Saatchi, Poul Husum, Phase One Area Manager, Mark Carolan, Creative Director &#8211; StrawberryFrog, Ales Pavlin, International Relations Director &#8211; Golden Drum, Eugenio Recuenco, fotograf, Jurg Aemmer, Creative Director &#8211; Euro RSCG Z\u00fcrich si Mihai Coliban, Managing Partner, ACME Industries. Castigatorii vor fi anuntati in aceasta saptamana la Gala de pe 19 mai de la World Trade Plaza.<SPAN style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp;&nbsp; <\/SPAN><\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Douazeci si cinci de agentii si 361 de lucrari participa la editia de anul acesta a festivalului Ad\u0092Or, inregistrandu-se astfel cel mai mare numar de inscrieri din ultimii trei ani.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[6176],"class_list":["post-6927","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-inghesuiala-la-ador"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6927"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6927\/revisions"}],"predecessor-version":[{"id":28222,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6927\/revisions\/28222"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}