{"id":6926,"date":"2007-05-15T16:58:00","date_gmt":"2007-05-15T16:58:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=6926"},"modified":"2026-04-02T09:49:44","modified_gmt":"2026-04-02T09:49:44","slug":"in-the-spotlight-48","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=6926","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea<\/STRONG>: Primesti mai mult decat te-ai astepta de la <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:place w:st=\"on\"><st1:City w:st=\"on\">Logan<\/st1:City><\/st1:place><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client<\/STRONG>: <st1:State w:st=\"on\"><st1:place w:st=\"on\">Dacia<\/st1:place><\/st1:State><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Brand<\/STRONG>: <st1:State w:st=\"on\"><st1:place w:st=\"on\">Dacia<\/st1:place><\/st1:State><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentia<\/STRONG>: Graffiti BBDO<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Canale<\/STRONG>: TV, radio, print<\/P><\/SPAN><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>\u0084Primesti mai mult de la Logan\u0093 este noua campanie <st1:place w:st=\"on\"><st1:State w:st=\"on\">Dacia<\/st1:State><\/st1:place> realizata de agentia Graffiti BBDO. Aceasta cuprinde doua spoturi TV si radio si o serie de printuri care anunta atat lansarea celor doua serii limitate &#8211; Logan Easy si ABS Plus, cat si evenimentul traditional organizat in reteaua de dealeri autorizati: Operatiunea Porti Deschise.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Spoturile TV au imbracat forma unor metafore relevante: personajul masculin \u0084primeste mai mult\u0093 de la un automat de cafea si, respectiv, de la un tonomat. Daca automatul de cafea ofera si ziarul preferat si cravata lipsa in prima executie, in cea de-a doua, personajul primeste de la tonomat nu doar piesa dorita, ci si pe artista, respectiv pe Anna Lesko, la pachet cu un show live doar pentru el. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>\u0084Am ales intentionat doua situatii cat se poate de banale si am avut grija ca si in productie (in termeni de filmare, casting, jocul actorilor, editare) sa ramana la fel de minimaliste si clare, tocmai pentru ca umorul rezultat din suprapunerea elementului inedit intr-o situatie atat de normala sa poata respira in voie\u0093, afirma Roxana Panaitescu, senior copywriter.<SPAN style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/SPAN><\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Primesti mai mult decat te-ai astepta de la Logan Client: Dacia Brand: Dacia Agentia: Graffiti BBDO Canale: TV, radio, print &nbsp; \u0084Primesti mai mult de la Logan\u0093 este noua campanie Dacia realizata de agentia Graffiti BBDO. Aceasta cuprinde doua spoturi TV si radio si o serie de printuri care anunta atat lansarea celor doua [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-6926","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6926","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6926"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6926\/revisions"}],"predecessor-version":[{"id":28221,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6926\/revisions\/28221"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}