{"id":6847,"date":"2007-04-30T18:57:00","date_gmt":"2007-04-30T18:57:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=6847"},"modified":"2026-04-02T09:47:37","modified_gmt":"2026-04-02T09:47:37","slug":"valoarea-lui-0","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=6847","title":{"rendered":"Valoarea lui 0"},"content":{"rendered":"<p><P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Lansarea celei de-a treia variante Coca-Cola pe piata romaneasca, \u0084cu zero zahar\u0093, este sustinuta printr-o campanie ce se invarte in jurul semnificatiei legate de cifra 0.<\/P>  <P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>Romania este a 29-a tara in care a fost lansata, pe parcursul ultimelor 12 luni, Coca-Cola Zero. Noua bautura, sustine Nicoleta Eftimiu, senior brand manager Coke TM Romania, <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:country-region w:st=\"on\">Bulgaria<\/st1:country-region> si <st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Moldova<\/st1:place><\/st1:country-region>, \u0084aduce consumatorilor gustul Coca-Cola fara zahar\u0093. Produsul se adreseaza mai curand barbatilor care pe motive de dieta nu vor sa renunte la aceasta racoritoare, in timp ce Coca-Cola Light este varianta preferata de femei. Definirea clara a publicului-tinta este, in opinia lui Eftimiu, motivul pentru care cele doua produse nu concureaza in mod direct.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><st1:place w:st=\"on\"><st1:State w:st=\"on\"><\/st1:State><\/st1:place>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><st1:place w:st=\"on\"><st1:State w:st=\"on\">Campania<\/st1:State><\/st1:place> de sustinere a noului produs a fost construita in jurul intrebarii \u0084de ce majoritatea lucrurilor bune in viata trebuie sa includa si un compromis?\u0093. De aici pleaca alte idei, intre care \u0084de ce nu ore de varf cu zero intersectii blocate?\u0093, \u0084de ce nu site-uri cu zero pop-up-uri?\u0093, \u0084de ce nu intersectii aglomerate cu zero semafoare defecte?\u0093, \u0084de ce nu facultate cu zero restante?\u0093, \u0084de ce nu o petrecere &#8211; monstru cu zero mahmureala?\u0093. Intrebarile de acest gen au constituit <st1:place w:st=\"on\"><st1:State w:st=\"on\">campania<\/st1:State><\/st1:place> de teasing declansata la inceputul lunii trecute si care a precedat lansarea produsului. Mesajele au fost postate pe Internet, pe panouri amplasate in intersectii, au fost difuzate in sali de cinema, la TV si in presa. Si au fost adaptate de la caz la caz: \u0084chiar si pentru outdoor mesajele au fost diferite, spre exemplu, de la intersectie la intersectie\u0093, spune Eftimiu.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Canalele de promovare cuprind mesaje in presa scrisa, la televiziuni si pe Internet, aceasta fiind, conform Nicoletei Eftimiu, una dintre cele mai ample campanii de teasing si comunicare dezvoltate de companie in ultimii ani. <st1:place w:st=\"on\"><st1:State w:st=\"on\">Campania<\/st1:State><\/st1:place> include si un turneu national al grupului de stand-up comedy Deko, ce se desfasoara in 11 orase.<SPAN style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; <\/SPAN><\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lansarea celei de-a treia variante Coca-Cola pe piata romaneasca, \u0084cu zero zahar\u0093, este sustinuta printr-o campanie ce se invarte in jurul semnificatiei legate de cifra 0.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[6121],"class_list":["post-6847","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-valoarea-lui-0"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6847"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6847\/revisions"}],"predecessor-version":[{"id":28146,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6847\/revisions\/28146"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}