{"id":6846,"date":"2007-04-30T18:55:00","date_gmt":"2007-04-30T18:55:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=6846"},"modified":"2026-04-02T09:47:36","modified_gmt":"2026-04-02T09:47:36","slug":"in-the-spotlight-46","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=6846","title":{"rendered":"In the spotlight"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Ideea<\/STRONG>: Ciuc este o bere rafinata care se bea in locuri selecte<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Client<\/STRONG>: Brau Union <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Brand<\/STRONG>: Ciuc<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Agentia<\/STRONG>: Saatchi &#038; Saatchi<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>Canale<\/STRONG>: TV, presa scrisa, outdoor<\/P><\/SPAN><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><st1:place w:st=\"on\"><st1:State w:st=\"on\">Campania<\/st1:State><\/st1:place> de imagine Ciuc conceputa de agentia Saatchi &#038; Saatchi comunica ideea de relaxare, fiind prima data cand o bere romaneasca se plaseaza pe acest teritoriu. Scopul campaniei este de a repozitiona brandul pe piata si de a aduce mai multa forta personalitatii sale.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Creativii de la Saatchi &#038; Saatchi au gandit un spot simplu, dinamic si plin de buna-dispozitie in care personajele vor sa savureze o bere Ciuc, iar pentru asta au nevoie de un loc deosebit, dar in acelasi timp familiar.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Cadrul de relaxare din finalul reclamei se regaseste si in vizualul campaniei. Pe langa TV, <st1:place w:st=\"on\"><st1:State w:st=\"on\">campania<\/st1:State><\/st1:place> cuprinde si print, materiale folosite in locurile de vanzare, precum si outdoor.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Odata cu noua pozitionare a brandului s-a introdus o noua eticheta care este de fapt o varianta simplificata si rafinata a celei cunoscute pana acum. Tot in cadrul campaniei a fost relansat celebrul slogan \u0084Inca una si ma duc\u0093.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ideea: Ciuc este o bere rafinata care se bea in locuri selecte Client: Brau Union Romania Brand: Ciuc Agentia: Saatchi &#038; Saatchi Canale: TV, presa scrisa, outdoor &nbsp; Campania de imagine Ciuc conceputa de agentia Saatchi &#038; Saatchi comunica ideea de relaxare, fiind prima data cand o bere romaneasca se plaseaza pe acest teritoriu. Scopul [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-6846","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6846","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6846"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6846\/revisions"}],"predecessor-version":[{"id":28145,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6846\/revisions\/28145"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6846"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6846"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6846"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}