{"id":6786,"date":"2007-04-24T19:07:00","date_gmt":"2007-04-24T19:07:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=6786"},"modified":"2026-04-02T09:46:01","modified_gmt":"2026-04-02T09:46:01","slug":"saks-fifth-avenue-o-noua-semnatura","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=6786","title":{"rendered":"Saks Fifth Avenue &#8211; o noua semnatura"},"content":{"rendered":"<p><P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify><?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:Street w:st=\"on\"><st1:address w:st=\"on\">Saks Fifth Avenue<\/st1:address><\/st1:Street> evoca de peste 80 de ani stilul si eleganta si reprezinta destinatia new-yorkeza ideala pentru marii pasionati ai modei de lux. Saks este locul schimbarilor si al surprizelor, singura <st1:City w:st=\"on\"><st1:place w:st=\"on\">constanta<\/st1:place><\/st1:City> fiind calitatea.<\/P><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Din 1924, de c\u00e2nd Horace Saks si Bernard Gimbel au deschis pentru prima data portile <st1:Street w:st=\"on\"><st1:address w:st=\"on\">Saks Fifth Avenue<\/st1:address><\/st1:Street>, logoul companiei a cunoscut o serie de modificari, relativ mici. Accentele se puneau doar pe fontul numelui. In 1973, designerul Massimo Vignelli a adus un element nou incadr\u00e2nd scrisul negru cu bucle si onduleuri intr-un patrat alb. Anii \u009290 au insemnat o noua transformare. Atunci, fontul artistic al numelui a fost indepartat lu\u00e2nd un aspect mai putin sofisticat cu care brandul s-a identificat p\u00e2na anul acesta. Conducerea companiei si-a dorit de la noua imagine sa fie ubicua, iconica, usor de remarcat dintr-o simpla privire de-a lungul strazii.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Pentru reincarnarea pentagramei, graficianul Michael Bierut<SPAN style=\"mso-spacerun: yes\">&nbsp; <\/SPAN>s-a intors la logoul din 1973 pe care l-a adaptat secolului nostru. A pastrat buclele extravagante ale literelor \u0093S\u0094 si \u0093A\u0094, dar a facut un \u0093switch\u0094 al culorilor. Scrisul a devenit alb incadrat intr-un patrat negru.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Talentul graficianului este dovedit de maniera inedita cu care a extins imaginea noului logo intr-un model grafic care se regaseste in interiorul magazinelor, pe sacose, cutii sau articole de papetarie. Cum a realizat patternul? A impartit noul logo in 64 de patratele si apoi a rotit sectiunile formate, lu\u00e2nd nastere un mozaic abstract care da un plus de energie. Michael Bierut a reusit sa creeze o imagine care imbina vechiul cu noul, conditie esentiala in cadrul unui rebranding. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Realizarea unei semnaturi clasice reprezinta intodeauna o adevarata provocare. Ram\u00e2ne de vazut daca noul look <st1:Street w:st=\"on\"><st1:address w:st=\"on\">Saks Fifth Avenue<\/st1:address><\/st1:Street> va ajunge la inaltimea lui \u0093<st1:City w:st=\"on\"><st1:place w:st=\"on\">LV<\/st1:place><\/st1:City>\u0094 de la Louis Vuitton sau a carourilor Burberry. Deocamdata, putem vorbi despre o idee vizuala proaspata menita sa invioreze imaginea Saks si sa inspire proiectele de branding viitoare.<\/P><\/SPAN><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Saks Fifth Avenue evoca de peste 80 de ani stilul si eleganta si reprezinta destinatia new-yorkeza ideala pentru marii pasionati ai modei de lux. Saks este locul schimbarilor si al surprizelor, singura constanta fiind calitatea.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[6035],"class_list":["post-6786","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-saks-fifth-avenue-o-noua-semnatura"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6786","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6786"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6786\/revisions"}],"predecessor-version":[{"id":28086,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6786\/revisions\/28086"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6786"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6786"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6786"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}