{"id":6679,"date":"2007-04-10T16:04:00","date_gmt":"2007-04-10T16:04:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=6679"},"modified":"2026-04-02T09:38:31","modified_gmt":"2026-04-02T09:38:31","slug":"media-vacuta-milka-a-plecat-sa-pasca-promovarea-brandului","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=6679","title":{"rendered":"MEDIA: Vacuta Milka a plecat sa pasca promovarea brandului"},"content":{"rendered":"<p><P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Din dorinta de a se diferentia, campaniile de promovare apeleaza la programe neconventionale. Kraft Foods a inceput un turneu european cu vacuta Milka, mascota marcii de ciocolata.<\/P>  <P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=text style=\"MARGIN: 0cm 0cm 0pt\" align=justify><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>Vaca mov va fi plimbata in peste 60 de orase europene, din Italia, Germania, Olanda, Spania, Portugalia, Belgia, <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:City w:st=\"on\">Luxemburg<\/st1:City>, <st1:country-region w:st=\"on\">Austria<\/st1:country-region>, Polonia, Romania, Ucraina, Turcia, <st1:City w:st=\"on\">Ungaria<\/st1:City>, <st1:country-region w:st=\"on\">Slovenia<\/st1:country-region>, Croatia si <st1:place w:st=\"on\"><st1:country-region w:st=\"on\">Serbia<\/st1:country-region><\/st1:place>. Opt din orasele traseului urmat de Milka sunt romanesti.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>La Bucuresti, Milka a poposit in Parcul Tineretului in 8-9 aprilie, \u0084unde consumatorii au putut cunoaste indeaproape lumea Milka\u0093, a declarat Doina Cavache, corporate affairs manager, Kraft Foods Romania. Festivalul isi propune sa aduca imaginea Alpilor, locul natal al Milka, intr-un cort cu o suprafata de 100 de metri patrati. Copiii de toate varstele s-au putut juca in spatii special amenajate, au putut face poze cu vaca Milka si au la dispozitie un perete pentru catarat.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Pentru participantii la evenimentele organizate in turneul Milka se desfasoara actiuni de sampling, iar produse cu insemnul marcii (brelocuri, vacute de plus si camioane de jucarie) pot fi cumparate de la minimagazinul plasat in spatiul in care se desfasoara evenimentele. In paralel cu periplul european al mascotei marcii se desfasoara o promotie, marile premii fiind o excursie in Alpi pentru patru persoane.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Turneul Milka se desfasoara in premiera la nivel european, spune Cavache: astfel de evenimente au mai avut loc la o scara mai mica, in cateva orase din <st1:place w:st=\"on\">Germania<\/st1:place>, iar in urma reactiei publicului departamentul de marketing al Kraft Foods a decis sa extinda proiectul la nivelul intregului continent. <\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Ca eveniment de marketing neconventional, turneul Milka nu este o premiera pe piata romaneasca, in care concurenta tot mai aspra din domeniul bunurilor de larg consum obliga companiile sa-si diferentieze nu numai produsele, ci si campaniile de promovare. Astfel, asocierea brandului de bauturi racoritoare Sprite cu skateboardul sau alaturarea imaginii napolitanelor Joe de Cupa <st1:place w:st=\"on\"><st1:State w:st=\"on\">Dacia<\/st1:State><\/st1:place> in campionatul national de raliuri sunt evenimente ce se inscriu pe aceeasi linie.<SPAN style=\"mso-tab-count: 1\">&nbsp;&nbsp;&nbsp; <\/SPAN><\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Din dorinta de a se diferentia, campaniile de promovare apeleaza la programe neconventionale. Kraft Foods a inceput un turneu european cu vacuta Milka, mascota marcii de ciocolata.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[5938],"class_list":["post-6679","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-media-vacuta-milka-a-plecat-sa-pasca-promovarea-brandului"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6679"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6679\/revisions"}],"predecessor-version":[{"id":27981,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6679\/revisions\/27981"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}