{"id":6678,"date":"2007-04-10T16:03:00","date_gmt":"2007-04-10T16:03:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=6678"},"modified":"2026-04-02T09:38:30","modified_gmt":"2026-04-02T09:38:30","slug":"in-the-spotlight-45","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=6678","title":{"rendered":"IN THE SPOTLIGHT"},"content":{"rendered":"<p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>IDEEA<\/STRONG>: Trimitem mai mult decat bani<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>CLIENT<\/STRONG>: Western Union <?xml:namespace prefix = st1 ns = \"urn:schemas-microsoft-com:office:smarttags\" \/><st1:country-region w:st=\"on\"><st1:place w:st=\"on\">Romania<\/st1:place><\/st1:country-region><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>BRAND<\/STRONG>: <st1:place w:st=\"on\">Western Union<\/st1:place><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>AGENTIA<\/STRONG>: Next Advertising<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><STRONG>CANALE<\/STRONG>: TV<\/P><\/SPAN><?xml:namespace prefix = o ns = \"urn:schemas-microsoft-com:office:office\" \/><o:p><SPAN class=text>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><o:p>&nbsp;<\/o:p><\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify><st1:place w:st=\"on\">Western Union<\/st1:place> a lansat pe 29 martie prima campanie de imagine 100% romaneasca, realizata de agentia Next Advertising. Sub sloganul \u0084Aproape de acasa\u0093, spotul \u0084Contraste\u0093 prezinta o situatie de viata<SPAN style=\"mso-spacerun: yes\">&nbsp; <\/SPAN>in care o familie traieste despartita pentru a castiga o viata mai buna. In acest context, banii trimisi familiei devin mai mult decat bani, reprezentand un suport al sperantei.<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>&nbsp;<\/P>  <P class=MsoNormal style=\"MARGIN: 0cm 0cm 0pt\" align=justify>Pastrand modelul clasic de executie <st1:place w:st=\"on\">Western Union<\/st1:place>, cel al ecranului impartit in doua, echipa Next Advertising a reusit sa aduca un element de noutate. De data aceasta, cele doua parti ale ecranului interactioneaza. Efortul celui plecat in strainatate, prezentat in partea stanga a ecranului, schimba in mai bine viata familiei, prezentata in partea dreapta a ecranului. Pentru realizarea campaniei, <st1:place w:st=\"on\">Western Union<\/st1:place> a alocat un buget de 80.000 de euro.<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IDEEA: Trimitem mai mult decat bani CLIENT: Western Union Romania BRAND: Western Union AGENTIA: Next Advertising CANALE: TV &nbsp; Western Union a lansat pe 29 martie prima campanie de imagine 100% romaneasca, realizata de agentia Next Advertising. Sub sloganul \u0084Aproape de acasa\u0093, spotul \u0084Contraste\u0093 prezinta o situatie de viata&nbsp; in care o familie traieste despartita [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[573],"tags":[35],"class_list":["post-6678","post","type-post","status-publish","format-standard","hentry","category-media-marketing","tag-in-the-spotlight"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6678"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6678\/revisions"}],"predecessor-version":[{"id":27980,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6678\/revisions\/27980"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}