{"id":6610,"date":"2007-03-27T23:59:00","date_gmt":"2007-03-27T23:59:00","guid":{"rendered":"https:\/\/bm.dev.synology.me\/?p=6610"},"modified":"2026-04-02T09:36:28","modified_gmt":"2026-04-02T09:36:28","slug":"clasic-vs-low-cost","status":"publish","type":"post","link":"https:\/\/bm.dev.synology.me\/?p=6610","title":{"rendered":"CLASIC VS. LOW-COST"},"content":{"rendered":"

1. AVIATIE<\/STRONG> – Pret bilet dus-intors Bucuresti – Barcelona<\/st1:place><\/st1:City> (perioada 1-6 iunie 2007)<\/P>

TAROM: 770 lei vs. Wizz Air: 387 lei<\/P>

 <\/o:p><\/P>

Trasaturi ale modelului low-cost pe piata de aviatie (operatori low-cost): <\/P>

1. flota este compusa dintr-un singur tip (eventual chiar model) de avion<\/P>

2. toate serviciile la bord (gustare, bautura, casti) se platesc<\/P>

3. biletele se vand pe Internet<\/P>

4. opereaza pe aeroporturi secundare (taxe mai mici)<\/P><\/SPAN>

 <\/o:p><\/P>

 <\/o:p><\/P>

2. retail<\/STRONG> – <\/SPAN>Pret suc natural de fructe<\/P>

\u0084Bravo\u0093 (nectar), La Fourmi: 12,10 lei vs. \u0084Carotella Plus\u0093 (nectar) Plus Discount: 4,6 lei<\/P>

 <\/o:p><\/P>

Trasaturi ale modelului low-cost pe piata de retail (magazinele discount): <\/P>

1. costuri reduse cu amenajarea interioara (produsele nu sunt aranjate pe rafturi, ci se iau direct din baxuri)<\/P>

2. putin personal (angajatii din magazin sunt redusi la minimum, sunt mai putine case de marcat, iar raioanele nu sunt asistate)<\/P>

3. inexistenta costurilor de marketing (discounterii nu prea isi fac reclama)<\/P>

4. comercializarea marcilor proprii<\/P>

 <\/o:p><\/P>

<\/SPAN> <\/P>

3. ImbRACAMINTE<\/STRONG> – <\/SPAN>Pret fusta denim<\/P>

Mango: 120,30 lei vs. Tara Fashion: 65,50 lei<\/P>

 <\/o:p><\/P>

Trasaturi ale modelului low-cost pe piata de retail de imbracaminte: <\/P>

1. productia se realizeaza in fabrici amplasate in provincie<\/P>

2. vanzarea se face pe Internet sau in spatii proprii amplasate in partile necentrale ale centrelor comerciale<\/P>

3. risc valutar minim (fabricile produc doar pentru piata interna, cu materiale rareori importate)<\/P>

4. promotii dese si reduceri mari de preturi<\/P>

*preturile au fost luate din ofertele din magazin, respectiv de pe Internet ale companiilor.<\/P>

 <\/o:p><\/P>

 <\/o:p><\/P>

4. AUTO<\/STRONG> – Pret automobil<\/P>

Volkswagen Passat: de la 19.600 euro (cu TVA) vs. Dacia Logan: de la 6.400 euro (cu TVA)<\/P>

 <\/o:p><\/P>

Trasaturi ale modelului low-cost pentru constructorii auto: <\/P>

1. mai putine sisteme de siguranta in varianta de baza (airbag doar pentru sofer, nu are sistem ABS si ESP pentru controlul stabilitatii)<\/P>

2. mai putine elemente de confort in varianta de baza (nu are geamuri electrice, servodirectie, aer conditionat si nici radio CD-player)<\/P>

3. Dacia Logan a obtinut 3 stele la testele de siguranta EuroNCAP, in timp ce Volkswagen Passat a obtinut calificativ maxim (5 stele)<\/P><\/SPAN><\/o:p><\/p>\n","protected":false},"excerpt":{"rendered":"

1. AVIATIE – Pret bilet dus-intors Bucuresti – Barcelona (perioada 1-6 iunie 2007) TAROM: 770 lei vs. Wizz Air: 387 lei   Trasaturi ale modelului low-cost pe piata de aviatie (operatori low-cost): 1. flota este compusa dintr-un singur tip (eventual chiar model) de avion 2. toate serviciile la bord (gustare, bautura, casti) se platesc 3. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[698],"tags":[5876],"class_list":["post-6610","post","type-post","status-publish","format-standard","hentry","category-cover-story","tag-clasic-vs-low-cost"],"_links":{"self":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6610"}],"version-history":[{"count":1,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6610\/revisions"}],"predecessor-version":[{"id":27913,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=\/wp\/v2\/posts\/6610\/revisions\/27913"}],"wp:attachment":[{"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bm.dev.synology.me\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}